My Third Book: From Nothing

Writers by affliction are an idiosyncratic lot. Other than a willingness to spend an enormous amount of time alone and a preternatural love of language construction, we don’t have all that much in common. We write about different things, from the historic lives of dead people to the ponderous calculations of romance that could never live up to its description. Some of us have enviable discipline in reserving hours for our craft day in and day out. Others are beasts of procrastination who binge occasionally in overnight typing sessions while devoting daylight hours to cleaning out pencil-stuffed drawers and ceiling fan lint. An author on tour may enjoy speaking publicly, while another cowers at facing readership in the form of human flesh.

We may share a passion for literary achievement, but we are in few ways the same. One bit of sameness has occurred to me exactly three times, each when I’ve finished one of my novels. When the final copy-edit has put the book to bed and readied it for your consumption, I’ve invariably asked myself the same simple question:

“Why did I do that?”

The existential query is unavoidable. Why does a writer remain dedicated to the challenge of completing a book? I am guessing I am not alone in that meditation. It is impossible to think that most of my colleagues and the legions of our predecessors have not asked themselves the same thing. It’s a heck of an endeavor, for most not particularly lucrative. It disarms the writer to a battalion of transparent critics, and the incomplete satisfaction is resolved only in the reborn commitment to attempt it yet again.

So I ask you, as you are likely to ask me: Why bother?

To say that we are without choice in the matter may sound glib, but I am afraid that is the only reasonable answer I can muster. We do it because we can’t not do it. We do it because there is something inside of us that needs to ferment and emerge, to escape the confines of a sole mind and become part of a shared consciousness. If we could avoid or redirect this need many of us would, but we cannot, and so we sit, ruminate, draft, and revise. Somehow the new book becomes complete and we are ready to share it, with the best of intentions. For me, happily that time is now, and I hope the new work resonates with some of you the way its voice called out to me.

I am glad it is done. I am honored to share it with you.

It has been a fragile three years in the making. It was delayed partly by life’s interruptions and partly by my need to pick each word at least a dozen times. I may not have the discipline to write in predetermined sections of each day, but I do have the discipline to embrace each of my sentences before I toss them to you. It’s nerve-wracking. It’s time-consuming. It’s exhausting. I know of no other way to do it with pride.

From Nothing. That’s the title, and sort of where it came from — out of nowhere, yet grounded in a collection of moments I have known or expanded in scope. Should you choose to read it, you’ll discover in more detail why I called it that.

It’s the story of why a life becomes a story, how that story is guided concretely and through alchemy, and why some stories are better than others, even if they didn’t set out to be something more than assembled emotions wrapped around an evocative philosophy.

Weird stuff, huh? The problem remains that it’s difficult for an originator to talk about the plot and characters in a book without giving away any spoilers or making light of one’s own intentions. Allow me instead to dance around a few of the book’s themes.

Technology: Yes, it’s me again, come to take you inside the empirical land where I earn most of my living. This is the universe of creative destruction, where bad things have to happen to otherwise good people for progress to have its way with all of us. At the same time, bad people have a way of making these spoils the treasury of their own private club, and the best most of us can hope to do is stay out of the way of the greedy stampede when it targets our cubicle. Change comes with ugly intervention and nasty byproducts. We then quickly abandon the carnage, cash in whatever chips are left on the table, and reinvent ourselves in our evolving world.

Bar Music: I hope you like piercing lyrics and backbeat as much as I do. Sound is at the heart of this novel. We’re still digesting the baby boom, the soundtrack of our lives, the guitar-hero worship that came and went as fast as any other craze but lingers in the possibility of ephemeral ambition. I spend a lot of time thinking about music, and in this tale I devote a lot of pages to unwrapping composition. The songs connect the dots, even when the dots don’t want to be connected and would rather fade into the Milky Way. I have my favorites and they may not be yours, but our immersion in star-quality memories holds us together. That makes for songs that matter.

Redemption: This book has been a strangely spiritual journey for me, more unmasking than I have attempted previously and certainly more uncomfortable than I intended. The protagonist, Victor Selo, has a troubled life that he finds ways to overcome on the surface, yet he can neither come to terms with success nor adequately interpret loss. He makes a lot of mistakes, stumbles through a litany of lifetime accidents, and where he learns from some misdoings, the ultimate assessment of moral right and material wrong forever confounds and eludes him. Theology and philosophy are a tight couplet in our curious canon. I know I have done no better a job of answering the unanswerable than any before me, but perhaps I can open a different door for you to the unquenchable struggle.

So there you have it, a new book is born and with my deepest hope on its way to your hearts. Reserve a copy, read it when time allows, and let me know where we are and aren’t on the same page. With any luck I’ll be back again in a few years with another adventurous yarn, asking myself why I once again committed to the improbable. Much of that will always be up to you, more than you will likely ever know.

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Publication date is June 12, 2018. If you would like to review an advance reading copy please contact my publisher, The Story Plant, or via email: thestoryplant@thestoryplant.com.

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A Brief Excerpt from Track 2

When Victor awoke it was dark. He looked around and the parking lot was filled. He recognized a third of the cars from the office parking lot. Full Stack Max’s mustard yellow minivan, dents on three sides. Code Machine Clarence’s jacked up Escalade with the shotgun bucket seat usually toting that new kid, QA Juan. Admin Darcy’s prized lime green Prius gleaming under security lights as if she had driven through the car wash on the way there. The familiarity was comforting. At least some of them had come. He was head to toe in perspiration but relieved in the dashboard’s digital transmission that it was after 7:30. People inside would be singing. There would be friendly faces. Inside Providence it would be safe.

Victor had slept in the car almost six hours. That was odd. He really was drained, more than he had thought. As he mustered the courage to open the car door, a tap came on the half-open window. The face beyond the glass was unfamiliar to him.

“You okay?” It was the voice of a man perhaps a decade older than him. Victor looked at the stranger, his plain grey T-shirt, blue-black lumberjack flannel overshirt, vintage khakis, stubble beard, untrimmed mustache and mutton chops. It was a programmer look, but Victor knew all the programmers at Global Harmonics and they were the only programmers who came to Providence. Who was this guy?

“I’m fine,” replied Victor, not yet finding the energy to move.

“Come on inside, you look like you could use a drink,” said Mean Master Muttonchops.

“Yeah, I’m coming. Do I know you?”

“You don’t. My name is Thomas Katem. I’m an investment banker.” He handed Victor his business card through the open window slot. “You’re Victor Selo, right?”

Victor eyed the card for familiarity and put it in his damp chest pocket. “Have we met before?”

“It’s possible, the circles we travel overlap. Unfortunately your meeting at Global Harmonics was over before I got there. Late to the slaughter, the way I heard it.”

“Your loss, we put on a good show. You don’t dress like an investment banker.”

“It’s afterhours. I carry a change in the car. Doesn’t everyone around here?”

“You think I need to clean up before we go in?”

“Nah, come on, I’ll buy you a drink. I’ll bet you have friends inside.”

“We’ll find out.” Victor opened the door and got out of the car. Strangely, the asphalt felt comforting under his feet.

As Victor walked through the doors beside Katem, Providence was in full swing. In all the day’s drama, he had forgotten this was Friday, Live Band Karaoke Night. A warm fall weekend was getting under way. Tonight people wouldn’t sing with a machine, they would front a cover band. It was what made Fridays special, particularly for anyone who had abandoned a long-ago dream.

At the mic was possibly the worst Elvis impersonator of all time, a grey ponytailer doing his best to belt out “Viva Las Vegas” with more stage drama than musicality. He wasn’t an awful singer, he could work his way through a tune with credible intonation. He just didn’t sound anything like the King. He didn’t look like him either, beyond the tattered white sequined jumpsuit. Elvis recognized Victor from across the room and raised the mic stand to him as he entered. Victor waved briefly, then crossed toward the bar with Katem a half step behind. Elvis found the segue to a low pitch baritone interpretation of “Love Me Tender.”

“You know Elvis?” asked Katem.

“His name is Johnny Olano. He lives for this. Friday is his day. Three Elvis tunes, five shots of tequila, and he never goes home alone.”

“He must be seventy, maybe seventy-five,” observed Katem. “How does he pull off that trick?”

“Welcome to Providence.” Victor motioned the bartender with two fingers and was handed a pair of Coronas. Few of his colleagues in the bar were making eye contact with him. A few nodded slightly his way, but his usual warm embrace wasn’t to be found.

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Dan Rather Live

Last week I attended a talk with Dan Rather, who is on the road in support of his latest book, What Unites Us: Reflections on Patriotism. Produced by Live Talks Los Angeles, it was an especially engaging conversation because he was interviewed by someone equally interesting and unique, Kareem Abdul-Jabbar.

Kareem made it clear this was an unusual gig for him because he is usually the one answering rather than asking interview questions. He opened with the observation that what he and Rather have in common is that today each of them is considered an elder statesman. Without missing the lightness of the moment, Rather jumped into the dialogue and made it clear that he does not think of himself in any way as a statesman. He also declared with humility that he is not a philosopher or a political scientist, just a very lucky reporter grateful to have enjoyed a long career in professional journalism.

I have to admit that I am quite the fan of Dan Rather. I was in college when he was passed the torch from Walter Cronkite. In those days anchoring the day’s national  news wrap-up was both a high honor and enormous responsibility. I was raised on the CBS Evening News and to this day it remains a welcome friend in my home, played back late at night from a digital recording. The anchor chair has changed hands several times over the years, but when Rather sat there, he carried the weight of the world’s biggest stories with dignity, authenticity, precision, and charm.

I found Rather’s comments that evening so insightful and energizing, I wanted to share a few of his thoughts in hopes that those who share my regard for his career know that his voice is still resonating, and those who are unfamiliar with him might choose to discover the depth of his observations.

“News is what powerful people don’t want you to know,” he offered with certainty. He defined the job of journalism as getting the story that others may be hiding, and that is why journalists are often unpopular with people in high places. This has always been the job as he sees it, finding out what the public needs to know no matter who doesn’t want the public to know it. Mistakes will be made along the way, and he as much as anyone knows there is a severe price to reporting news imperfectly let alone incorrectly, but if a reporter on the beat does not understand that uncovering the hidden story through research is what matters, then that journalist is not much of a journalist.

To that end and in answer to several questions about our current President, Rather observed that Donald Trump is a fearful man. The awkward speech patterns and erratic management behavior of Trump suggest a man who is “very afraid of something.” As a journalist, Rather sees in Trump’s tone glaring similarities to other political leaders who have attempted to cover their tracks, and in so doing he believes this fear will only become heightened as the investigations around him intensify.

In response to broad attempts to discredit the media with sweeping labels of “fake news,” Rather acknowledged that the news landscape today is cluttered with an enormous number of competitive brands, but that to lump them together as equal in diligence or relevance makes little sense. He reminded us that without journalism a democracy will perish, and that widely dismissing media with the catch-all critique of irresponsibility was the most dangerous conclusion we could reach. We have choices in media, and we need to make those as individuals in evaluating standards of discipline. This is a significantly more cluttered playing field than it was in the days of the “Big Three” television networks, but the rules of fact-supported journalism haven’t changed and the idea of uniformly devaluing reporters is a tactic of tyranny.

Rather spent a lot of time talking about the frightening path of authoritarianism fueling the emotion of extreme nationalism, with that being a step toward self-asserted nativism and ultimately devolving into tribalism. He believes in patriotism and has served as a U.S. Marine (an admittedly short tenure), but he is deeply concerned that if we let rhetoric drive our culture to tribal conflict, our nation’s model experiment in democracy will be no more.

In that same concern of internal conflict, he worries that our nation has yet to come to terms with sufficient advances in race relations. He sees the ongoing suppression of minority voting as pernicious and systemically in need of our attention. This struggle dates back to our founding and seems likely to remain unresolved until the final page of our history is written.

Rather worries that our population doesn’t understand how close we are to the brink of war with North Korea, a human tragedy we will regret if we don’t navigate it properly. He sees China as the key to containing North Korea, because China largely controls the supply lines there. The emphasis of our negotiations is better served with China so that China has enhanced motivation to ease tensions with North Korea. We shouldn’t fool ourselves otherwise.

With regard to national priorities, Rather believes that “the three foremost issues in our agenda need to be education, education, and education.” There is no doubt in his mind that education is the core of an informed constituency, and without it democracy will collapse. Likewise he reminded us that “dissent is American” and to think otherwise is to misunderstand the foundations of our nation. Our nation was founded on dissent, and it is always our right to dissent. He chooses to stand for our national anthem, but he appreciates that other forms of peaceful expression remain valid and core to our principles of free speech.

In closing, Rather spoke eloquently of avoiding the trap of cynicism. He believes in skepticism, both as a reporter and consumer of news, but he emphasized that no good can come of cynicism. There is no value in the snide dismissal of hope. I was particularly heartened to hear him end by encouraging us to hold onto our idealism. To hear a career journalist who has stood in the trenches of war and seen close-up every form of violence our world has suffered end on a note of idealism reminded me why I loved his newscast. This was a journalist who at the height of his fame signed off at night with a single word: “Courage.”

Dan Rather is a reporter still on the job, a journalist forever unafraid to do the job that has been his life’s work. Courage and idealism have never mattered more in our world. He might not want to be called an elder statesman, but I know one when I see one.

The Rage Podcast: Voices All Around Us

Visit ThisIsRage.comAbout three years ago I published my first novel, This Is Rage. It’s been an amazing journey, including creative development and four public readings of my stage adaptation. Now we have something additionally exciting to announce: the first three episodes of a podcast adaptation.

We made it easy for you to find either on iTunes or at the online home that saved Kimo Balthazer from irrelevance and started his movement:

ThisIsRage.com

Who is Kimo Balthazer, you may be asking? Well, if you haven’t read the book, I would hate to spoil it for you. Let me say in the form of a teaser that he is a 20th century old-school radio talk show host lost in a world of 21st century digital communications. Although he has lost everything, and that’s largely his own unrestrained shock-jock fault, he still has a few things to say about how the business workplace is no longer the same for the everyday hardworking person.

Kimo’s anger is his listeners’ anger, and when that anger collides with a nasty bit of corporate insider deal-making that is going to eliminate thousands of great jobs for no good reason except increased profits, he takes his tirade to the Internet. Pretty much all hell breaks loose.

I kept notes for this novel for over a decade, wrote it over a two-year period beginning in 2011, and then published it with The Story Plant in 2013. At that time, the social climate of the Occupy Wall Street movement was opening the dialogue around the 1% and the 99%, and the voices around me eerily echoed the voices in my story.

The political reception to my book was as heated as it was overwhelming. I began hearing from readers all over the world who had suffered personal losses similar to the employees of the fictional EnvisionInk Systems and Atom Heart Entertainment. They recognized the roaring rage of the main characters in the book plotting against and outmaneuvering each other, while also empathizing with the quiet rage they felt in themselves as victims of an economic system they no longer recognized. They didn’t recognize Kimo, he was purely fictional, but what he was shouting rang true. They were playing by the rules, and the rules were failing them. Income inequality was becoming much more than a story.

Then something happened that surprised me. The novel was optioned for the professional theater so it’s echoing story could be experienced live and in person. I worked with the producer, Mitchell Maxwell, and my editor/publisher, Lou Aronica, for two years delivering four different drafts, each culminating in a public reading that drew equal laughs and tears. It was an unpredictable experiment that often left me drained, but each time I listened to the audience dialogue following the show, I knew the seeds had been planted for something good to come of this, if only people saw themselves in the mirror of drama and refused to let it stand as the status quo.

Then something else happened that surprised me again. The Story Plant Media team called and asked how I felt about adapting the stage version to a podcast. In facing this challenge, I reminded myself of the daunting task of writing the novel, followed by the daunting task of the four stage drafts. With the podcast, the true voices of the characters could resonate in the listener’s imagination, much as Kimo’s voice resonated with his audience. An old-fashioned radio treatment for an ironic tale of Internet radio seemed like the prefect path to firing up the voices all around us.

Those voices now belong to you.

How about that; old-fashioned serialized radio drama, all new for the digital age? There are twists in this version of the story I am exploring anew, many quite different, and dare I suggest, the romantic elements have come a little forward. Of course since we are talking the immensely flawed Kimo Balthazer, we are talking a dysfunctional romance. Perhaps it’s even hard to call it that. War of the broken-hearted might be closer. It goes to some strangely dark places of the soul.

If you read the book, you might remember the hint at the end that Kimo asked for coffee with corporate attorney Sylvia Normandy? In this adaptation of This Is Rage, Kimo and Sylvia go way back. I mean WAY BACK, as in a personal history together. Sylvia is the narrator of the podcast. She is the storyteller. It’s told through her eyes, her point of view, her play-by-play commentary. I told you it was different.

Why revisit Rage now? If you’ve been following my blog, you won’t be surprised that certain candidates in this year’s elections have stirred raging emotions in me. Throughout the past year, we’ve seen all kinds of signs that Occupy was not an isolated affair, and the People’s Revolt is showing signs of resilience everywhere. We live in difficult times, and sometimes we forget we always have choices.

It’s been said by many that change happens when the pain of change is less than the pain of staying the same. The pain around us is not sustainable. Change has to happen. It remains my hope that this story of an amateur kidnapping in corporate America elevated out of control by thundering voices can be part of the narrative that leads us together toward change.

I’d like your voice to be a part of that change. I’d like my characters’ voices to be in your heads, and I think the actors in this podcast have delivered on that front. I want to keep hearing the voices of post-show conversation, and I’d like our collective voice to reach up and grab the attention of those in power not listening. Our shared voices can bring reform, human innovation, and make change happen.

A story is one voice. When we read and listen and hear and react, it can become way more than a manuscript. My voice is meant to be a catalyst. Yours is a conduit. Let’s put them together and share a little podcast drama, shall we?

You can download or stream the podcast, and it’s free. You can also use the social media buttons to “Forward to a Friend.” That would give Kimo great satisfaction. Me, too.

Download-on-iTunes

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This article originally appeared on The Good Men Project.

The Big Short: A Remarkable Winner

The Big Short

The Big Short won the Academy Award for Best Adapted Screenplay. That’s tremendously cool, and a well-earned honor for screenwriters Adam McKay and Charles Randolph. This film almost deserves a special Oscar for the studio executives who green-lit the production. Imagine the pitch:

“Okay, we’ve got a 300-page ultra-detailed nonfiction book that explains number for number what caused the Great Recession brought on by the real estate mortgage crisis that temporarily wiped out about half the value of equity in American homes and half the value of global stock trading in practically every segment of the market.

“Wait, wait, now it gets good! The protagoniststhe guys who winare quirky, real-life speculators who make an outrageous fortune betting against the economy of their own nation, and when they are proven right and the market collapses, they make an unconscionable amount of money when 99.5% of the population gets financially wiped out!

“Wait, waitand they’re heroes because they saw it coming and no one would listen to them when they tried to tell a few important people that the collapse was inevitable, but since none of the important people would listen to them, after the crash they all go on to be celebrities who receive honorary degrees and big consulting fees from anyone who can get them to answer their phones.

“No, no, waitand because this movie is an absolute downer and cannot possibly be construed as commercial in any mainstream way, let’s double down on the budget and get the biggest movie stars we can to play the quirky few who saw it coming and their equally surreal foils, I mean, really, really, really big names like Christian Bale, Brad Pitt, Ryan Gosling, Steve Carell, Marisa Tomei, Melissa Leo, Margot Robbie, and Selena Gomez. And I’m not saying get one of them or a few of themGET ALL OF THEM! Hell, if we’re going out in style, let’s go crazy nuts wild freaky insanethis can be a way bigger disaster than Ishtar, Heaven’s Gate, The Lone Ranger, or John Carter. If it fails it’ll be a legendary bomb!”

And you know what? The darn thing worked. It worked on every level. Gutsy, imaginative, informative, authentic, honest, funny, creepy, haunting, accusatory, indictinga perfect motion picture for our time for the movie lovers who maybe have had enough Marvel superheroes for a while yet can’t quite push themselves to go to the theater and read translated subtitles.

The Big Short is a mainstream movie of immense intelligence, integrity, and craftsmanship. It’s the kind of movie like All The President’s Men and Silkwood that we just don’t see anymore. How about that? They put something thought-provoking with movie stars on the screen and we paid the price of admission! Maybe we were desperate for good dialogue, maybe we were desperate for an explanation of what happened, or maybe there still is a market for smart flicks that educate while they entertain without being preachy, polemic, or polarizing.

Credit the immense genius of Michael Lewis, forever one of my literary heroes, who wrote the brilliant book upon which the screenplay is based. Lewis has been knocking out spectacular investigative nonfiction in the style of narrative fiction since his debut almost three decades ago with Liar’s Poker. I don’t think Lewis is capable of writing a bad book. He’s that good! Maybe the studio execs rolled the dice because of the monster success of Lewis’s Moneyball and The Blind Side, two more incredibly unlikely adaptations for the screen that brought big ideas into the hearts and minds of popcorn lovers everywhere. We like to say all great drama begins on the page. Lewis proves it empirically, one platform removed, again and again and again.

Lewis teaches, Lewis engages, Lewis forces us to think while never threatening us, embarrassing us, or chastising us. He sees real-life people as characters whose stories are on par with fiction because of the layering in their motivations. We see arcs in the lives of people we come to know for their strengths, weaknesses, curiosities, and aspirations. We grow as they grow. We fail as they fail. We are redeemed as they are redeemed. That is great storytelling in any form of media. In The Big Short, we celebrate the art of illuminationseeing what we all should have seen but only a few of us actually did. Now in hindsight we see it together, and with any luck we bond together to prevent the evil from returning.

The very act of successfully adapting this literary work to a visual medium is worthy of celebrationbut wait, there’s more! We are also fond of saying “the eyes are the window to the soul.” When you watch The Big Short on the big screen for two or so hours, you see an unending array of eyes but almost no souls of any kind. That is very, very hard to do. We watch our speculators conniving in complex equations that will expose our undoing, and yet no matter how many times the camera grabs a close-up, all we see are lust, greed, ego, and hubris. How are actors capable of pulling off that detachment in shot after abstract shot, initially unedited, created out-of-order, and only theoretically connected by singular motivation to be correct? They are human, but beyond the bounds of humanity, except in knowing they haven’t done anything badthey’ve simply take the spoils of opportunism, milking something bad. That’s unique to film, seeing the eyes over and over again but not penetrating what isn’t there, until the ultimate redemption, when reality unlocks public pain in one full swing of the broadsword. Gasp.

Are we strong enough and knowledgable enough to take action from a cautionary tale? Lewis thinks we are. I think so too. I’m guessing a lot of moviegoers would agree, transformed as they were from the dark to the light, from confusion to enlightenment when the house lights came up and the real world welcomed their demand for reform.

Bravo, Mr. Lewis. Bravo, studio executives. Encore! Please, encore!

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This article originally appeared on The Good Men Project.

Photo: Paramount Pictures.

Chance Meetings and Their Power to Change Your Life

Imagine if you just said hello.

I was sitting on a flight recently, observing the informal “Golden Rule” among business people who frequently travel: You don’t bother me, I won’t bother you. By bother, we mean talk. Business people can actually sit next to each other for a full Trans-Atlantic flight never saying more than “excuse me” when we need to step over each other to get to the aisle. Strange as it may seem, we consider this polite. We are terrified of the notion of losing an hour or two of work time, reading time, movie time, or sleep time, to idle conversation time—or worse, opening the door to being asked for a favor. We like silence in our air travel. Silence is safe.

Silence is also a lost opportunity.

About twenty minutes before this flight landed the person in the seat next to me braved the opening of a conversation. He asked me if I was headed home or away. He told me he was headed home after playing a music gig in Seattle. Turns out he was a studio session guitarist who has been surviving as a professional musician for fifty years. I told him I used to play, but now was just a devoted fan. He asked me which musicians I admired and suddenly we found overlap in artists whom he had backed. He had played behind Don Henley onstage. He had played on an album with Frank Sinatra. I told him I had just seen Jackson Browne at The Greek Theatre in Los Angeles and he said he always wanted to play with Jackson Browne, that was on his bucket list. We agreed The Greek was the best live venue currently in the L.A. area, and he said the next time he played there he would try to invite me if he could get extra tickets. We exchanged cards. He asked me for nothing.

It was a great twenty minutes. I don’t know if I will ever see him again, but it made me think hard about that unwritten rule of bothering the strangers around you. How many amazing opportunities get away from us because we are too wrapped up in ourselves to reach out, or too exhausted from today’s turmoil to see tomorrow’s opportunity? We’ll stare into a tiny LED screen and page through infinite tidbits in a news feed, but we’ll hide from the tangible stranger who is less than a foot from our elbow. It’s a weird way to partake in humanity, and it’s probably costing us an unseen miracle or two over the course of a lifetime.

We all know well the image of the “Meet Cute” that plays out in romantic comedies. Two unlikely strangers bump into each other in the supermarket parking lot and knock their groceries to the asphalt. Eggs break, toilet bowl cleaner ruins their leather shoes. Ninety minutes of screen time later—after at least one baffling breakup and a healing montage of running along the beach—they get married and the best man offers a drunken toast about how the couple was always meant to be. The truth is, it does happen in real life. It happened to me over a quarter century ago, although the groceries involved had more to do with a commercial real estate rental. I wake up every day thanking my lucky stars I was paying attention. I could have let that go by. It would have been much easier to maintain silence. My life would not have been the same. The risk involved was sub-measurable. The reward was beyond belief. How close I came to blowing that. How very, very close!

Wait a second… risk… reward… aren’t those words better applied to, uh, business? Is it possible we are shutting down real possibility by obsessing in our solipsism? What part of the obvious are we shutting down for no good reason at all? If someone doesn’t want to talk, he or she will tell us. If someone doesn’t want to be bothered, that can be revealed in a nanosecond. Why are we so afraid of interaction? What might the avoidance of a kind greeting be costing us?

The “Chance Meeting” is the Platonic version of the Meet Cute, where the paths of two strangers intersect for any number of reasons and the grounds of some relationship begins. Like the Meet Cute, where romance comes when you least expect it, the Chance Meeting commences without expectation. In my own life this has resulted in a job opportunity, discovery of a favorite vacation spot, invitation to a speaking opportunity, the hugely rewarding chance to mentor a technology star, a book recommendation that changed the way I think about words, an affordable channel for collectible wines, and more than one new friend who likes to hang out at Dodger Stadium. The Chance Meeting is powerful, and yet I rarely leave myself open to it. When I think about what may have gotten away based on what didn’t, it’s scary. And stupid.

My new book, Endless Encores, is all about a Chance Meeting. It takes place in an airport executive lounge, where a veteran CEO offers a life’s experience to a rising executive who is about to encounter failure for the first time. When I was sending out early versions of the manuscript for feedback, one reader told me she really loved what the book had to say about what it takes to repeat success, but she couldn’t buy the premise that a successful woman in an airport would strike up a conversation with a downtrodden young manager who was in desperate need of all she had to say. Was it really that outlandish, I wondered, that a seasoned business leader would engage in dialogue with a stranger to pass a few hours and hand off her years of learning without expectation of anything in return? My reader said yes, that was a sticking point for her, if I could get past that, the rest of the wisdom was solid. I guess my reader closely observes the unwritten Golden Rule of the business traveler. These days, I’m trying to get over it.

Don’t miss out on a Chance Meeting. You never know where it could take you. You never know where you could take someone else. Learning happens when ideas are exchanged. For ideas to intersect, people have to intersect. That only begins when someone says hello. Imagine the power you can unlock with a single word. Or you can stay safe and stay silent.

Your risk. Your reward. Your choice.

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This article originally appeared on The Good Men Project.

Endless Encores: A Brief Excerpt on Profits

EE CoverWith the September 22, 2015 publication of my second book, Endless Encores, I wanted to share a few excerpts to catch your interest. Published by The Story Plant, this is a business parable about People, Products, Profits—in that order. This excerpt is from the chapter about Profits.

♫ ♫ ♫

There was a modest rumble in the room. A flight had been called. It was not Daphne and Paul’s flight to Los Angeles, but both were heartened by the rustling of computer bags and rollaboards around them as fellow passengers-in-waiting began ambling to the door. It had been a long night, but now it appeared the delay would not go on forever, nor the conversation.

“We have hope,” proclaimed Paul. “We’re going to get out of here.”

“Hope is the strength that keeps us going,” said Daphne, watching people around her happily begin to leave the airport lounge. Since their flight wasn’t leaving, she had no reason to follow them, but she knew her remaining time with Paul would be limited.

“When you set out to determine strategy, how do you think about building the business so it keeps growing?” continued Paul. “No sane executive wants to lead a company into the Dead Brand Graveyard, yet so many end up there. Suppose they have the best people and the best products. How do they get their head around a business model that is going to both work now and expand into the future?”

“That’s the greatest enigma of all,” answered Daphne. “You have to think about recurring revenue alongside new revenue. Some transactions have to be there without your prodding, so you can add new transactions on top of them. If you’re going to spend money to acquire new customers, you have to balance that with what you’re spending to retain the ones you have. If all you do is spend to acquire new business, your margins will be perpetually squeezed. No fun, I assure you.”

“My boss says that all the time,” agreed Paul. “If every year you start the P&L from zero, it’s virtually impossible to grow. You have to know there is some business already on its way from your catalogue of products, and on top of that you add new product introductions.”

“Smart guy, your boss,” said Daphne. “He gets the mix a lot of us miss. Maybe he was at the same Paul McCartney concert I attended.”

“The same boss who isn’t going to can me for this lackluster sequel?”

“Yes, that clever fellow. Let me ask you something about that catalogue of products, the base of recurring revenue. Do you cannibalize your own markets before the competition does it for you?”

“Well, we don’t put out the same videogames, so it’s not exactly possible,” said Paul. “But if you’re asking do we sometimes leave one out there longer than we should to extract the last bit of profit from it, yeah, we do that sometimes.”

“How does it make you feel?”

“Queasy”

“Me, too,” winced Daphne. “I think we all do it to some extent, but the key to all of this is balance. Yes, you need a base of recurring revenue, but if you don’t give your customers something new and exciting before your competitors do, they will sweep your customers into their camp. You have to study and manage the ratios of evergreen and introductory endeavors at work in all your sales channels. Remember, constraints on distribution are low, choices are high.”

“It’s staggeringly hard to find the stamina to pull a product from the shelf when it’s still selling,” said Paul. “R&D costs are ridiculously high. We need all the sales we can muster for contribution margin to make sense.”

“One of the hardest choices in business is to pull a product while it’s still moving. Again, what we are talking about is strategy. Of course you don’t want to leave more money on the table than you should, but you’ll often find you need to leave some. If you don’t do it, your competitors will happily obviate your offerings. That can be the end of one brand and the birth of a new one that is no longer yours.”

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Endless Encores: Repeating Success Through People, Products, and Profits by Ken Goldstein is available in hardcover and as an e-book from Amazon, Barnes and Noble, iBooks, Kobo, IndieBound, Indigo, and at independent bookstores near you.

“Focus relentlessly on the extraordinary.” Pub Day

Endless Encores: A Brief Excerpt on Products

EE CoverWith the September 22, 2015 publication of my second book, Endless Encores, I wanted to share a few excerpts to catch your interest. Published by The Story Plant, this is a business parable about People, Products, Profits—in that order. This excerpt is from the chapter about Products.

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Paul’s phone dinged. It was the text alarm. He was afraid to look, but he knew the Band-Aid had to be ripped off in one pull. He turned over the handset so they could both see it at the same time. The text read: “We’ll talk when you get back.”

“I’m not off the hook,” grumbled Paul. “Not even a little.”

“Did you expect you would be with a simple text?” asked Daphne. “He’s your boss, not your father. How much did your company invest in the sequel?”

“Millions. We’re not going to lose all of it. We may not lose any of it. We just aren’t going to make the kind of money we made on the original. Sequels in my business are supposed to do better than the originals as the brand and market expand. Everything we do can’t be a winner.”

“Would you let Randy or Helen off the hot seat for mediocre performance with just a text?”

“No, of course not,” said Paul. “I would remind them that there is no growth without risk, that we have to be willing to try things and fail, but when we fail we have to learn. It’s not failure if it’s learning, but there has to be learning. You have to capture that learning and harness it.”

“I suppose he’ll say something to the same effect,” said Daphne. “Of course, I’ve never met him, so you never know. He could mop the floor with you to make him feel better.”

“Thanks, I feel so much more chipper,” grimaced Paul.

“You should,” said Daphne. “Think about the opposite spectrum. Suppose you weren’t willing to risk failure and learn. Suppose you devoted all your energy to protecting the status quo. Think of a company that isn’t around anymore that tried that trick.”

“Kodak comes to mind,” said Paul. “I read somewhere that they developed the first digital camera in 1975, but kept it off the market because they were afraid of what it might do to their traditional film processing business.”

“Polaroid missed the shift to digital as well,” replied Daphne. “They didn’t have to stick with mechanical, self-developing prints. That was a choice.”

“It’s amazing how bad the blunders can be,” continued Paul. “Borders Books, Circuit City, Tower Records—they’re gone forever. With all the customers they had, the vast resources, all that talent and cash in the bank, these days they’re just names, empty shells. Businesses become nostalgia.”

“Tombstones, actually, all in the Dead Brand Graveyard,” said Daphne. “No Endless Encores there. The list goes on and on: Palm, Zenith, Blockbuster, CompUSA, Wang Laboratories—all once beloved brands, all now decaying tales of yesteryear. Now think of the once great brands about to fail, the ones you know will soon evaporate. What is their idea of risk?”

“Way too conservative,” answered Paul. “They’re afraid to take risks because they’re afraid of failing, when in fact they’re already failing by refusing to dance a little closer to the edge.”

♫ ♫ ♫

Endless Encores: Repeating Success Through People, Products, and Profits by Ken Goldstein is available in hardcover and as an e-book from Amazon, Barnes and Noble, iBooks, Kobo, IndieBound, Indigo, and at independent bookstores near you.