Trust Is Not Negotiable

I’ve been thinking a lot about trust.

I’ve been thinking a lot about truth.

I’m trying to wrap my head around what I thought for fiftysomething years were the basics: If we’re going to climb a mountain together, we have to agree on what mountain we’re climbing, where it is, are there airports nearby to get in and get out, has it been climbed before and under what circumstances—you know, the facts.

We won’t necessarily know the exact temperature at the top, the weather patterns tomorrow or the next day, the precise condition of the trail at every turn, those sorts of variables. There are always unknowns ahead of us that we’ll discover together, but if we can’t start on the same page, how can we possibly agree on plans to address the unknowns?

I find these days truly unsettling, not just because there is a debilitating health crisis before us, but because I don’t have enough trusted information to know what the crisis is and the ability to share in that belief set collegially with a vast majority of the population.

We are confused. We are bombarded with conflicting information. We are scared, anxious, and divided when we need to be informed, building consensus, and united.

How do we address monumental problems when we have little idea what we can believe?

In the age of the Internet, with the ability to share more factual information globally than in all of history, we are mired in noise.

How do we navigate a crisis and ask people to make personal sacrifices—not the least is the temporary surrendering of certain personal liberties—without a unified voice in leadership speaking with sound judgment and reverence for the impact of expert advice?

To me, the deepest impact of the Covid-19 pandemic beyond the tragic loss of human life remains the nagging head fakes that cause me to have no idea what to believe.

Contradictory information is not just a health concern. The unrestricted blending of fact and speculative opinion can undermine our entire economy. If truth blows in the wind, if we have no idea what basic financial information constitutes truth, how can we wisely invest? How can we guide careers? How can we effectively build plans for our future?

Trust and truth are not just about bidirectional knowledge transfer or multi-directional pollutants of critical exchange. Once we accept the notion that lies will be lies and are simply part of the fabric of sharing a planet, we effectively invite opportunism and exploitation as normal behavior. Today there would seem almost nothing that surprises us in lowering our expectations of those whose paths we may cross.

As quickly as the novel coronavirus was becoming a national emergency, some of our fellow citizens took it upon themselves to empty stores shelves of toilet paper, hoarding for themselves rather than caring about the needs of others.

As soon as hand sanitizer became scarce, many sellers of it started price gouging. Even though we have laws about profiteering in crisis, even though it is a purely inhuman act, they did it to extract obscene profits, to hell with the ongoing trust of their customers.

Earlier this month it was revealed that an international criminal operation was filing fraudulent unemployment claims in the United States. Congressionally directed funds meant to help people became the target of a scam. My own company saw one of the first fraudulent claims.

With so many people working from home, phishing and identity theft are on the rise. Credit card fraud is escalating. Fellow human beings see upside in the confusion brought on by the rapid adoption of technologies meant to connect us. Instead they would steal from us.

We are parroting unseemly behavior. We hear lies coming from our foremost leaders. Somehow that becomes permission to follow suit. Self-interest becomes justified and paramount. What we allow we let spread.

Why is all of this bothering me so much, beyond the underlying sickness it unmasks in our global community?

I am a brand builder. The basis of a brand is trust. A brand is a promise. Without trust in a brand, most products become random commodities. The balance of price, quality, and service is reduced to the lowest common denominator. Without brands, we don’t have customers, we have transactions. That is a pure downward spiral in economic viability.

I am also a business leader. When I say leader, I only can apply that descriptor in as much as people choose to follow me. Certainly I can impose hierarchy and insist on the power of authority. If you have ever managed creative people, you know how far that will get you.

If all trust is gone, then I have to assume trust in me is gone. If all truth is gone, I can’t expect anyone to believe anything I say is the truth. A complete lack of credibility in the chain of command is the fastest path to chaos in business I can imagine.

So yeah, it’s personal. If the societal fabric is unwound by manipulation and cynical agendas, my efficacy is also tainted. If you don’t trust my brand, you won’t be my customer. If no one trusts my direction, I can’t do my job and I will have no product to sell.

Is every detail in a company always able to be posted on the side of a cube wall? No, certainly not, there are all kinds of trade secrets and human sensitivities that merit protection. I am not particularly a fan of radical transparency. It sounds much better than it is and I have seldom met colleagues with the pure objectivity to pull it off.

Does it mean there is no way for us to walk down a path of honesty and clarity without a categorical imperative? If you don’t understand that there are shades of grey in decision-making that don’t cross the boundaries of trust, I’m not sure anything I’ve written here will be of value to you.

Integrity is a calling. It is a beckoning aspiration that molds and shapes behavior. Intention matters. Respect matters. Acknowledgment of consequence matters.

If you have shouldered the responsibility of executive leadership or brand stewardship, you know that once integrity is compromised, it is almost impossible to restore faith in a promise of any kind. We teach this to young children, why the smallest lie matters because it makes the next lie possible. Once you’ve lied or cheated and you’ve been caught, no one can ever be certain of your words again.

Am I giving up the fight against the absurd? Hardly. Am I done compromising around the notion of false equivalency? I’ve yet to compromise on values that are sacrosanct and I see no value dancing around an undisciplined contradiction that is empirically wrong.

We can’t let down our guard against emboldened con artists. The disease they spread will never have a cure.

Trust is not negotiable because truth is not negotiable. Talk yourself out of that and you have opted into the source of aimless unwinding.

Trust has to matter to you. Telling and hearing the truth has to matter to you. Commit yourself to demanding more of your own integrity, and one by one we might be able to rebuild our way out of unearned gains and stolen promises.

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Image: Pixabay

5 Key Learnings in Crisis

Many of us are trying to decipher some level of meaning in the Covid-19 crisis. I must admit, I’m unable to find any. This is an act of nature, an act of environment. I see no message in either the depths of pain and loss this disease is causing globally, or the resulting social and economic havoc that is its byproduct. I think if you’re looking for a clear definition of existential occurrence, this is as clear as it gets.

For better or worse, the dialogue doesn’t have to end there. Like any shock to the system, Covid-19 does offer us some learning opportunities. I’ve been thinking a lot about this the past several weeks. Here are five modest headlines I believe can be some of our more instructional takeaways once we together find a way to cross the chasm.

Leadership and trust are inseparable.

In the absence of recognized authority, chaos will fill the vacuum. We are seeing this and suffering with it day after day. The issue is not whether we are politicizing a deadly disease, whether our polarization is obstructing more sensible activity. In times of distress, we all crave calming leadership around which we can rally. As I have written many times before, trust cannot be assigned, it has to be earned. Effective leadership cannot be mandated. Leadership is acknowledged by example.

There is no such thing as alternative facts. A fact is a fact. While scientific practice can be revisited by disproving the conclusions around previously applied data, it can only be done so with more disciplined inquiry and even more rigorously evidenced data. An intelligent, educated population hungers for touchpoints of agreement that can be demonstrated empirically. without hype, manipulation, or ulterior motives. Our nation and our planet have indeed managed through historical crises worse than Covid-19. If you look back at how those triumphs occurred, you will likely see the link between leadership and trust on grand display.

Investing in readiness is not a luxury.

I wish I could find the words to express my dismay in how flat-footed our nation has proven itself in addressing a severe threat to our fundamental health and wellness. Even the most basic understanding of chain of command is absent in our adopted strategies and tactics. Many wonder if our collective investment in government will be there to protect us when we need it most. Today we turn on the television and hear wailing debate, not cohesive response. In a nation as wealthy and with as much advanced expertise as we have, how is it possible that medical personnel are making their rounds wearing plastic garbage bags rather than professional scrubs?

Few enterprises can survive a substantial blindside without some playbook on the shelf. If you have worked in a well-run company, you have been a part of scenario planning—deep discussions and studied research around abstract calamities. Sometimes teams immersed in these simulations consider the use of resources inefficient. If you’ve ever come out the other side of a whirlwind attack, you know how important having most of the debate behind you can be. Game theory developed with care is how bad problems become less bad, and opportunities become apparent in the fog of war.

We are more resilient than we may think.

When I think about the crises that have come before—our Civil War, the Great Depression, two world wars, nuclear proliferation—it’s hard to understand how we are still here. When you listen to survivors of monumental suffering talk about how they endured the unbearable challenges of their lives, it becomes clear that perspective and context are necessary to frame whatever tests may be interrupting our current plans.

We can handle more than we think we can. We can solve problems that at any given moment seem unsolvable. I’m not sure this crisis is as much about Covid-19 itself as it is about how poorly we are addressing it, and yet, the losses we will suffer will not be the last losses we endure. To lose a family member or loved one is untenable. To lose someone unnecessarily is impossible to rationalize. To lose one’s livelihood is a level of devastation we likely all fear and some of us will inevitably experience. As we work our way down the scale of loss, the true strength inside of us may as yet be untapped. Called upon to continue, we might see that the historical odds suggest there are brighter days ahead if we bolster the fortitude of resilience.

Bonding ahead of distance allows shorthand.

I don’t think it’s a coincidence that we have been asked to work at home in a time where technology makes that proposition possible. Could the notion of sheltering in place two decades ago without broadband internet even have been an option? That said, not all teams were ready to work remotely, particularly leadership teams. If you were working well in a shared space there is a good chance you are succeeding with distance. If there was tension, anxiety, and aggravation before you had to communicate through a screen, I can only imagine your turmoil without in-person connection.

I know in my own company it would be a lot harder to manage our way through daily operations with a newly assembled management team than with teammates who already know each other reasonably well. Of course the timing of crisis doesn’t come with the convenience of established tenure. To the extent you believe something like a novel coronavirus will interrupt us again—and how could it be otherwise—I would suggest we use the ordinary times of our work to prepare for the extraordinary times that might otherwise derail us. This starts with the bonds we establish in normalcy.

All behavior is consequential.

I think about the difference between the business partners who are working cooperatively in this havoc to achieve long-range, positive outcomes and those who are shortsighted and only see the coming weeks ahead of them. Asserting one’s will, even asserting the letter of the law in a contract, is not how relationships are formed. Give a little now and you may have a customer for life. Insist on taking all that is rightfully yours and it might be the last speck of gold you extract from the mine.

Tone matters in a negotiation. Listening matters when opinions differ. If you choose to assert leverage because you think you can get away with it, if you believe that bullying tactics are how you protect the fort, you’re unlikely to enjoy a long and lasting impact on your industry. Business is a rollercoaster of cycles, and we aren’t all going up or down at the same time. Never forget that old cliche: Jobs in context are relatively brief; careers may be long or short depending on how you manage your timeline.

When I was circulating an early draft of this post for feedback as I often do, I was reminded by a wise friend not to miss the obvious lesson before us, the simplicity of appreciation. He reminded me that gratitude is profound, and it is always powerful to celebrate the goodness in what we have, the majesty in sharing each new day where the gifts within our reach should not be taken for granted. I think that’s good advice. I wish you the wellness that will return us to a revived global community.

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Image: CDC

 

Embracing Puerto Rico

It wasn’t exactly a slow news week.

Covid-19, a.k.a the novel coronavirus, was declared a global pandemic by the World Health Organization.

The President of the United States declared a national emergency. As he described his proclamation, those were “two very big words.”

The stock market crashed.

The NCAA canceled March Madness.

The NBA and NHL suspended their seasons.

MLB postponed Opening Day of the 2020 season.

Disney closed all its theme parks.

Travel between the United States and most of Europe was announced to be suspended.

Schools began closing and attempting to move course instruction online. Thousands of classroom teachers who had never heard of Zoom quickly discovered modern videoconferencing.

Other than 9-11, I can’t remember a week like that.

Meanwhile, I had arrived the previous weekend with a team of volunteers in San Juan, Puerto Rico. We had committed to a service trip there more than six months ago partly to help with the aftermath of Hurricane Maria, but also to begin a wide-ranging relationship between our university alma mater and our clearly underserved fellow American citizens about 1150 miles southeast of Florida.

While we were getting media snippets of the chaos on the mainland, we found ourselves highly engaged in a set of more basic, everyday challenges faced by the people of Puerto Rico.

We learned about the historic struggles of Puerto Rico, approximately 400 years under Spanish authority and just over 100 years under American governance.

We learned about the deeply personal, unique, and diverse culture of Puerto Rico in music, dance, mural art, proper apparel, naming public buildings, storytelling, legends, heroes, and political argument.

We learned that there seems to be an infinite number of delightful ways to combine rice and beans, in much the same way many on the mainland think of pizza or burgers. Puerto Rican cuisine, particularly Mofongo, is a source of creativity, pleasure, and national pride. Locally grown artisan coffee is exquisite. Although sugar cane is no longer harvested in Puerto Rico, the Commonwealth is the largest producer of rum in the world.

We learned through our host partner, Instituto Nueva Escuela (INE), how Montessori education is making a seminal change in the efficacy of Puerto Rico’s public school system. Understanding the social and emotional needs of children brings compassion into the classroom as a working platform organically linked to lesson planning.

We learned that the resources of our nation are spread unequally, but we can help to fix that in small ways by offering to redirect our attention to those in need.

We learned once again that before you can help anyone, you have to learn to listen closely to what they are saying. When it’s in a language other than your own, you have to listen even more closely.

We learned there really is a way of speaking called Spanglish, and that the idioms of an island landscape sharing Spanish and English languages are charming and fun to learn.

We learned the tact necessary to be a part of an adjacent community, the humility necessary to offer to teach new skills, and the camaraderie of sharing a purpose with like-minded volunteers absent an agenda other than to be helpful.

We learned that our love is always needed everywhere we are willing to share it.

This was my third trip with the Yale Alumni Service Corps, a collection of individuals who pledge time each year to enter the everyday lives of friends around the world we otherwise would never meet.

Our visit to San Juan focused on elementary and middle school education, public health, athletic sportsmanship, and construction projects to improve the local school infrastructure. My own prior experience in these programs centered on coaching small-business entrepreneurs, but this time I was assigned to a team dedicated to teaching newsletter writing skills to help information move more easily into and out of the classroom.

When you start the week explaining what a newsletter is and end the week with six classrooms each producing twenty beautiful newsletters, you get a sense of what kind of impact a single week can actually deliver.

When you see a playground without shelter from the sun on one weekend and a team-built canopy bringing comforting shade to that same playground the following weekend, you know the week’s work was well applied.

When a chorus of joyful children surrounds you singing their favorite songs and dancing a set of newly learned steps, you have a sense that the time you spent together might give them hope to continue their studies after you depart.

Puerto Rico was certainly hit hard by Maria, but that’s only part of the story. The main island of Puerto Rico is approximately 110 miles long, 35 miles wide, and home to more than three million people. These individuals are U.S. citizens, yet they have no vote in federal elections, notably the presidency. Although they elect their governor by popular vote, they have but one non-voting member of Congress.

While Puerto Ricans pay no federal income tax, they pay FICA and progressive local taxes. They work as hard as any Americans I know, believe in democracy as much as any Americans I know, serve in uniform and are deployed when called to war—and yet their voices in times of need are severely limited.

Puerto Rico endured a severe downturn in its economy tied to a loss of jobs in the pharmaceutical industry with a change in American tax policy. Just as it was making progress recovering from Hurricane Maria, it was hit by a devastating earthquake. In order to rebuild fallen structures that may not have met code restrictions over the past 50 years, clear title is required to receive FEMA or bank financing, yet there are few resources available to Puerto Ricans to secure title to property where families often have lived for generations.

When Puerto Rico needs help from its parent nation, where is the voice it deserves?

Think of it this way: If Puerto Rico were a U.S. state instead of a territory, it would have two senators and perhaps as many as six voting members in the House of Representatives. This isn’t an insignificant segment of our population. This is a vital, energized, eloquent citizenry in need of the attention our current laws are not offering them.

Will Puerto Rico someday be a state that enjoys all the benefits of representation so many of us do? Who knows?

In the coming decades while that is decided, I invite you when the opportunity allows to visit this gorgeous, magnificent, enchanted Caribbean gem and offer the gifts of your talent or treasure to speed its recovery. These are our fellow American citizens, and they welcome our friendship as much as our love. You will be embraced!

When we serve others, we fuel the spirit of our own souls. When you’re dancing the bomba in the warm tropical breeze, you might get a sense of how glorious outreach can be.

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Photo by the author on location with YASC.

The Problem with Joker


I don’t write about movies often. On the occasions I do, it’s likely because something bothered me.

Joker really bothered me.

I can’t deny the performance of Joaquin Phoenix. He is a gifted actor. He gave a masterful depiction of a troubled, anguished, sick character.

That only makes my criticism more severe.

I’m also not going to argue against First Amendment expression. The creators have an inalienable right to make and distribute this work, for profit or otherwise.

That simply makes them guilty of intellectual laziness at best, and self-serving irresponsibility at worst. I think both have occurred, and I am deeply troubled by this because of the film’s enormous audience reach. Its success makes the laziness and irresponsibility all the more pernicious. They could have done better. They deliberately elected not to do so.

I’m going to tell you why I think this movie is psychologically problematic, but first, let me warn you, this will be one of the worst spoilers ever. Do not read a sentence further if you intend to see the movie and don’t want the ending ruined.

Okay, if you’ve seen it or don’t care to see it but want to know why I’m upset, please read on.

It is important to remember that the core source material for this literary work is a comic book. I read comic books a lot as a kid, and in fact I was about as big a fan of Batman as they come. That was in the escapist pages of a comic book.

The character portrayal in this onscreen depiction seems to me evolved from the school of naturalism, extending the realm of realism to a more interpretive form of social commentary. The extreme portrayal seems less a form of entertainment than it is a comment on cruelty and its origin. The clown makeup does not separate the storytelling from the gritty suffering in the streets. The imagery throughout could appear as hyperrealism, as Stanley Kubrick approached similar territory in A Clockwork Orange, but that would have required artistic choices that aren’t evident in Joker.

There can be obvious real-world consequences to confusing the worlds of fantasy and framing souped-up slice-of-life imagery as somehow predictive or inevitable.

The ending for me is what matters when an artist seeks to claim the high ground of unconventional storytelling, purposeful inclusion of uncomfortable scenarios, or violence that is meant to disturb us in order to reboot our thinking.

It is precisely the ending of Joker that is the biggest problem for me.

Even deeper than the ending is the punchline, which snaps into place so conveniently because the unmasked Arthur Fleck aspires to be a comedian. The irony in that kind of payoff could have been emotionally rich and telling. Instead, it’s simply exploitative because it’s enunciated as instructional.

Here’s the punchline: “You get what you f*ing deserve.”

I was almost okay with the movie until that line was uttered. That’s when I believe the writers, producers, and director abandoned moral ground and just went for accelerated shock value.

I guess it’s the writer in me that feels a churn in my stomach when fellow creatives let hope for commercial success undermine their better judgment. It’s not about political correctness. It’s about pride in authorship, embracing the seriousness of disciplined expression. There are consequences to our craft worthy of foresight.

It’s extraordinarily difficult to craft a satisfying ending to any story. The more outlandish the story, the more difficult it is to structure an acceptable conclusion. By acceptable I mean an ending that doesn’t waste an audience’s time and reflects the values of those who create it. No creative team wants to be embarrassed by an ending that ruins all that comes before it, but the true test of an ending is time. How we feel when we create something is one thing. How history treats it or how we feel about it decades after its creation are entirely different benchmarks.

My immediate sense is that there are at least two distinct, conscientious ways to think about resolving a work of popular fiction as the creatives involved start working toward an ending. There’s poetic justice and there’s existentialism.

If the intention is poetic justice, a wrong should be avenged. It should be made clear that evil will not triumph over good, and though any world is imperfect, the arc of our commonality ought to bend toward justice.

If the intention is existential—nature in its own social element—no moral summation is required; the world depicted is exact, unforgiving, and unapologetic. Yet here a storyteller with something to say may bravely suggest an observation of irony or social critique. The observed criminality may not be a tool pointing toward redemption, but it can be a window of material reflection.

Neither of these occurs in Joker, and that is where the bad is enshrined.

When late in the movie Arthur is invited on “The Murray Franklin Show,” he shoots his idol dead and utters the words: “You get what you f*ing deserve.”

It’s a carefully plotted moment and among the worst forms of premeditated murder imaginable, celebrated live on television before a presumably horrified viewing audience.

Sadly, that is just a setup use of the punchline. The truer horror is to follow.

A few minutes later, the wealthy Thomas Wayne and his wife are shot dead in the street by a rioting supporter of the savage clown. He echoes the same phrase: “You get what you f*cking deserve.”

Arthur uses his punchline to justify the act of homicide. That allows the stranger to justify his act of homicide.

This is an act of parroting. This is an act of emulation. In the story, both teaching and learning have occurred. Unfortunately, the lessons are abhorrent.

The moment the elder Waynes are slaughtered is without discussion or reflection specifically because it is integral to the larger epic of Batman. The child, Bruce Wayne, watches the brutal murder of his parents, which sets him on his life’s path to become The Dark Knight who will commit his adult life to avenging this wrong.

I’m sorry, I don’t buy it. That implied forward arc is not responsible storytelling. An act this vicious must be resolved in its own context or it is no more than isolated, exploitative horror.

Again, why am I so bothered?

Think of all the unconscionable violence around us. Think of the common occurrence of mass killings, of widespread gun violence too often triggered by mentally troubled individuals who have lost any sense of a moral compass.

Presume a tiny segment of the population watching this movie and these unnerving scenes are themselves abandoned victims of social cruelty. Might they see their own suffering in Arthur’s eyes? Might they also be in any way mentally disturbed as the film’s protagonist?

What message is this movie sending them? Is it a moment of necessary caution or claimed victory? Is it a moment of hesitancy or reinforcement of their unapplied curb on self-control?

What the hell is the purpose of this punchline beyond its catchy shock value? Was this two-beat mimicry necessary to secure the film’s blockbuster potential?

My answer is that the filmmakers could have done so much better if they’d wanted something better. They could have had their cake and eaten it. All they had to do was worry as much about the possible byproducts of the film’s success as achieving financial gain. It’s not that hard to care about what you’re saying directly or inadvertently. It just has to matter to those at the helm.

If you want to tell difficult stories, you work harder to create difficult endings. Don’t walk away from the problems you frame just because you can. You have the right, but doing it isn’t right.

Joker isn’t right.

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Photo: Warner Bros Gallery

Can Business Be Philosophical?

Recently I shared with you my passion for philosophy. You probably know I also have a profound passion for business.

And music, The Beatles, The Dodgers, wine, literature, children’s needs, social justice, and other stuff.

Back to philosophy and business: can they intersect?

This is where a lot of cynicism enters the picture.

Mark Zuckerberg says he is all about free speech and building global communities. He would have us believe a business—at least his business—should not be editing political expressions, even for accuracy. He asserts this is up to individuals to assess, or for the government to regulate if it can figure out a reasonable and fair way to impose guidance.

Should we believe Zuckerberg the visionary or Zuckerberg the voracious competitor? It doesn’t take a lot of analysis to know his goal is to keep selling ads, that any restrictions on free expression create a slippery slope for the addiction of his site contributors (i.e. all of us powering his pages with free content). It’s pretty clear he wants a level playing field around restrictions, meaning if the government regulates Facebook, he wants it to regulate all his competitors where he maintains a competitive advantage and is likely to win with ubiquitous rules.

Are free speech and “leave me alone to make money” compatible ideals, or the best possible excuse for self-interest?

Let’s try again.

Google’s stated mission is “to organize the world’s information and make it universally accessible and useful.” They are all about creating a definitive archive for global knowledge, about ensuring the best customer experience, and once upon a time about not being evil. That’s some philosophy!

Have you done a search on Google lately? Remember when organic search returns were clearly separated in columns from sponsored search returns? Yeah, that was before mobile made that largely impossible with much smaller screens. Today you practically have to be Sherlock Holmes to know what’s a paid ad on Google and what’s global knowledge. The keyword ads are everywhere. There’s a reason. They figured out how few bills the world’s information actually pays when displayed. They know which clicks are bankable in that trillion-dollar valuation.

One more for the road?

Apple wants us to believe it is at the heart of protecting our privacy, right to the edge of protecting the login codes of suspected dangerous criminals. Maybe that’s a big idea we have a hard time embracing because its scope means the tiny basket of bad eggs has to enjoy equal privacy if we want to protect the gigantic basket of good eggs.

Yet if privacy as a strategic mandate is a paramount position at Apple, how does the company abstract itself from all the apps that transmit our personal information to the data-mining servers of the world as fast as we type it in? Apple says it makes secure devices that are safe to use; that’s all they do and they do it brilliantly. If those devices open tunnels between those seeking data and those leaking data (again, all of us), that’s our tunnel to barricade or avoid, and it would be illogical to ask them to detour us otherwise.

Can a company have a point of view on elevated ideals, or are these polished notions just a bullhorn cry from the PR department?

I guess it all comes down to what we want to believe is a pure, important idea, and how far a company will go to spin a concept to its own advantage.

The issue is one of authenticity. Does a company truly embrace beliefs that are worth evangelizing, or are its statements around absolutes justifications of convenience?

Proclamations are not philosophy. A mission statement is not philosophy. Company values are not philosophy. All of these are constructs meant to unify the purpose of a business, but the business entity’s constant struggle with ambiguity, competition, and the demands of ownership too often compromises ideas when financial interests are at risk. We can say we want to act in a certain way, but will we always?

I have to admit, I have been guilty over the years of trying to inject philosophy into business practice. I have not been terribly successful. The conflicts of interest abound, and the enormously hard work of maintaining consistency can be exhausting. I used to have my employees read a book called Freedom and Accountability at Work by Peter Kostenbaum and Peter Block. It is about existentialism in the workplace. All but one colleague told me they couldn’t get past the first chapter. At least they were honest about it.

How do we avoid hypocrisy and cynicism in a world where we want to be better? We are often told Millenials want us to rise to a higher standard, that cause-based marketing resonates strongly with their brand loyalty. I think it is possible to “do good while doing well,” but I don’t think we accomplish this if we pretend we’re something that we’re not.

Instead of declarations that render themselves hopelessly artificial, companies can humble themselves in restraining their platitudes around the possible. Instead of attempting to hide behind crumbling categorical imperatives, business might be better suited to achievable standards that are consistently authentic.

Tell me the truth all the time, and I may trust you. Don’t tell me why your definition of truth is defined in the unreadable footnotes at the bottom of the page.

Be aspirational, and I may join in the celebration of your mission and values. Don’t tell me that your company has discovered or defined a nobility that somehow makes you better than your competition.

Be well-meaning in the goods and services you provide, whether ensuring quality or seeking a healthier supply chain, and I may respect your brand. Don’t proselytize and expect me to believe you are pursuing a higher calling—profits be damned—when transparency betrays your more obvious motivations.

A business can be great, even legendary, without being philosophical. Let it be honest, consistent, and authentic—that’s plenty to tackle and enormously difficult on top of being outrageously good at something. The agenda of business is measurable, culminating in success.

Leave philosophy to the philosophers. Who would that be? That can be any of us—the storytellers around the campfire, the quiet voices in a coffee shop, the ardent dialogue in anyone’s home. The agenda of sharing, exchanging, and challenging ideas is immeasurable and ultimately boundless.

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Photo: Pexels

Unfit: A Memo


TO: DJT, POTUS

FROM: Ken Goldstein, Author & Businessperson

RE: The Trump Legacy

SUMMARY ASSESSMENT:

You were unfit to hold the title of the executive office you won in election.

You were unfit to issue executive orders empty of study and laden with self-interest.

You were unfit to appoint cabinet officials whose job it is to challenge your opinions.

You were unfit to seek loyalty from the subordinates you bullied.

You were unfit to be seen as a role model by children in homes and classrooms.

You were unfit to talk of family values, ethical mandates, or moral imperatives.

You were unfit to order military action or report on its efficacy.

You were unfit to lay a wreath at Arlington.

You were unfit to represent our nation in state visits or international forums.

You were unfit to offer comment on science, health, or climate change.

You were unfit to speak of business norms or effective negotiation.

You were unfit to hold authority in the age of “Me Too” reform.

You were unfit to broadly attack our free press as perpetrators of fake news.

You were unfit to demand intellectual credibility when you lied consistently without regret.

You were unfit to be taken seriously as anything other than a threat to world stability and security.

You were unfit to embrace the gravitas of the immense power you commanded and the lack of humility you celebrated.

CORRECTIVE ACTION:

We will heal while you are mired for the rest of your years in shame.

We will recommit to values that embrace compassion and empathy.

We will again celebrate learning and understanding, particularly in matters of science and empirical knowledge.

We will rejoin the community of nations in saving our planet.

We will address income inequality.

We will recommit to healthcare justice.

We will acknowledge the safe haven of asylum and treat immigrants with dignity and kindness.

We will welcome the stranger.

We will not viciously insult distinguished participants in our democracy whose views reflect diversity of thought or background.

We will not embrace humiliation as a strategy to undermine those with whom we may disagree.

We will appreciate journalism and distinguish facts from dangerous manipulation.

We will reject the cynicism of pattern lying for convenience.

We will never forget the hardships we suffered under your fragile ego.

We will face the future with courage, hope, and love.

We will make our nation appropriately great again.

We will let time address your place in history.

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Image: Pixabay

The Study of Philosophy

With all of the ways one could spend four years in college, why would anyone study philosophy?

It’s impractical.

It’s largely self-serving.

Given the vast syllabus of reading necessary to be even modestly well versed in both Eastern and Western thought, there is terribly little material one can cover in such a short amount of time.

It makes no sense to absorb oneself in such an esoteric endeavor with such thin coverage and so little quantifiable value.

It’s an expensive way to squander time, and even harder to explain to those helping pay for it.

Yet I did it, albeit about three and a half decades ago. Truth be told, I still spend unreasonable amounts of time delving into such curious texts as Kierkegaard’s Either/Or and Sartre’s Being and Nothingness.

Why?

Why Then and Why Now are two different things. Let me try to begin with a justification, and then tell you how it has helped me to be better in business, better in service, better in life.

Philosophy is mostly about reading literature, but not the fun stuff. It’s mostly non-fiction, and it’s mostly argued opinion, if not conjecture. There is some history and an occasional parable, but mostly it’s very dense expository in translation. Occasionally you get to drill into something quirky and theatrical like Beckett’s Waiting for Godot, but that’s a tangent, not core curriculum. I mostly focused on the Western canon, so that means works originally composed in Latin, Greek, German, French, and Russian. The translations are often as head-scratching as the source texts.

From the middle ages to the Renaissance in Western philosophy, there is little differentiation between theology and philosophy, so if you don’t want to read about God, this is probably not going to be your thing. You can reject faith later as is often the tradition in modern existentialism, but you have to read a lot about it to reject it comprehensively. Faith is a subject of mainstream devotion and much conflict in our culture. It’s worth learning about it, regardless of what you choose to believe.

The tension in philosophy between quantifying the physical world and attempting to explain metaphysics is persistent and unresolved. Logical argument as a discipline embraces mathematics until calculations outreach contemporary science, forcing abstraction onto problems that later generations will solve. Laws, ethics, psychological motivations, justification for conflict and its resolution, and even aesthetic judgment all prove evolutionary. What is certainty at one time is speculation in another.

Rejection, revision, and reform are the guiding constants of substantial ideas. It’s all quite messy, contradictory, and exhausting.

Philosophy for me as a young person became a passion of personal growth, self-realization, and academic inspiration. It was helpful to me that it was mostly non-emotional because I was also a student of the arts, which were emotional. I needed the balance. I needed the complementary discipline. I needed to be satisfied that hard questions were worth attempting to answer, even if those who answered them began by rejecting the last person who tried to reject them. Somehow that all seemed progressive and appealing to me.

I also managed to convince myself that the power of logic was broadly applicable in almost any field of inquiry. At the very least I would find the structure of articulating an idea useful in dramatic storytelling. While it might not have seemed obvious or even apparent to me how that could be put to use in purchasing food for consumption, I had faith I would figure it out at some point.

Ah, faith—it surfaces in the least likely of circumstances.

There was also this quintessential challenge from Socrates in Plato’s Apology:

“The unexamined life is not worth living.

Those words messed me up because I took them seriously. I even wrote and directed a short film in college specifically about the reincarnation of Socrates in modern times to make this point. It was called Apology. It was supposed to be funny. It wasn’t, but the dialogues of Plato became so ingrained in my consciousness that I had to give it a try.

Failure came early and often after that, but with much clearer reason.

That was Why Then. Let’s cut to Why Now. Yes, there actually is a timeliness to all this.

Our next presidential election is on the horizon. A lot of awful stuff has happened since our last presidential election. I’m upset. I’m more than upset. I’m baffled, befuddled, and out of sorts. Our nation may never heal. I doubt we will get over these scars in my lifetime.

Philosophy remains my comfort zone. It’s a place I go to make sense of things that do not, will not, and perhaps cannot make sense. I wrestle with this all the time. It does not immobilize me. I get things done. To my surprise, I have indeed learned how to apply logical argument to my work. I use it in storytelling and even find ways to wind ponderous floating into the plots of my novels. I also use logic to make arguments in business—in sales, in legal, in coaching. That’s become a byproduct of philosophical usefulness. The core practice is now about coming to terms with the absurd.

I’ve heard all the rhetoric about how our president got elected, about somehow appealing to a forgotten middle class. He has never acknowledged income inequality as one of the defining issues of our generation, never displayed any evidence of empathy or humility, yet he declared himself the champion of hard-working people authentically in need of a break. Those voters may have been duped, but he is an absurdity, as is their loyalty. Our embrace of ignorance and authoritarian mindlessness is absurdity. I use philosophy to live with the absurdity. As long as I am wrestling with difficult ideas, I am convinced the wrestling matters.

Where there are ideas, someday there will be solutions.

The unexamined life is not worth living.

Why are we here? Why is there consciousness?

To do this hard work.

To self-define in the name of combating the absurd.

To commit authentically to making that which is bad better.

Might there be such a thing as Applied Idealism? It’s a counterintuitive notion, difficult to contemplate certification, but spiritually tempting. Samantha Power grapples nobly with reaching for a more attainable abstract in her new book, The Education of an Idealist. It’s comforting to know we are not alone in our outlandish aspirations.

When I envision structures of evaluation, I often discover that the separation of thought and action is at best temporary, if not arbitrary. Logic does not exist outside a problem; it is embedded in the problem. Ethics aren’t distinct from rules and laws; they are expressed in the adoption of rules and laws. Pragmatism does not have to be isolated from hope. When I contemplate a model of assessment and apply it rigorously, I can be held in check by obstruction, but I can’t long be fooled.

As long as I can study, I can stay a fighter. As long as I can delve into the abstract, I will always have more stories to share with you. Once in a while I may even get you to chuckle. That’s when I know your mind is opening and perhaps ready to absorb something new.

In the end, is the study of philosophy a tragic waste of time? I guess for many that might be a fair conclusion. I’ll never see it that way. I see it as vital. I see it as necessary.

Stay tuned to this channel. There’s a lot more philosophy ahead. Considered yourself warned. Or alerted. Or ignited. Ideas are always free. What we do with them is seldom without cost.

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Image: Pixabay