You Call This a Loyalty Program?

Try this episode on for size and tell me how it makes you feel about the brand:

I recently logged into one of my hotel loyalty accounts where I had amassed several hundred thousand points. That is, I thought I did. All my points were gone. Apparently this chain has a policy that deletes all your points if you don’t stay at one of their properties for a year. Did they send me a courtesy email reminding me I needed to stay there toward the end of the twelve-month lapse? They did not.

I called customer service and they recited the policy back to me, willing to say farewell to a customer who had paid the freight to accumulate several hundred thousand points in its loyalty program, just not in the past 14 months.

Then I tweeted my complaint about the forfeited points publicly. A few hours later whoever runs the company’s Twitter account tweeted back publicly that the company was very sorry for the situation and dedicated to my satisfaction. The Twit-master asked that I send a private tweet to follow up, which I did. Then we moved the correspondence to email.

I was then told that the company had a one-time exception to the policy where points could be reinstated, but that had already been done for me approximately 13 years ago. Silly how I could have forgotten their grace. However, they said that in an attempt to reinstate my customer satisfaction, they would restore half my forfeited points now and the other half if I agreed to stay at their properties at least three times in the next six months. I wrote back that it sounded a bit ridiculous to be playing Let’s Make a Deal – Loyalty Edition with them, but I would agree because, well, why not?

To their credit, they did return half my points upon receipt of our “written agreement” in that email thread, and I have booked one stay with them. I just wonder, is this what they really set out to accomplish in developing their loyalty program? Is it a loyalty program at all, or just a rewards program that effectively gives me a rebate on what I spend provided I do it on their timetable?

If you give me a reward for my business, then take it away because I didn’t precisely follow your rules, then give it back conditionally with an expectation that somehow I have become pleased by our interaction, how has this helped me as a customer or you as a business? It’s a quid pro quo. I don’t think a quid pro quo has anything to do with loyalty.

When I think about loyalty, I think about preference. When I think about preference, I think about what brand comes first to mind when I need a particular item or service. I choose that brand for a host of reasons, for the totality of my experience with the brand.

I prefer to fly Alaska Airlines because they tend to treat me better as a human being, so I am loyal to them. I am also a member of their loyalty program, but that has very little to do with my loyalty. The way we interact all the time has to do with my loyalty. There is a consistency in my interaction with their airline personnel whether I am flying in coach or upgraded to first class, whether I bought a discount or full-fare ticket. That consistency is what creates loyalty.

I prefer to shop at REI for sporting gear because they are patient with me when I come to their stores not knowing nearly as much about hiking or biking shoes as they do, and when I leave it is with the right pair of shoes. I am also a member of their co-op because that is required to shop in the store, and I get a member rebate every year, but that is not why I am loyal. I am loyal because when I am on a trail or in spin class and my shoes are comfortable, I remember how great they were about helping me get the exact fit and charging me nothing more for their time.

I don’t prefer the hotel chain that gave me back half my points now with a contingent promise for half my points later. We have a transactional relationship based on price and location. I wouldn’t seek them out. I could, but they have given me no reason. Now when I think of them I think of my Let’s Make a Deal experience rather than any experience staying under their roof. That’s sad.

Maybe the problem is terminology. Maybe there is no such thing as a loyalty program. Maybe they are all just rewards programs masquerading as loyalty programs. That’s kind of a punt when you think about it. We could design a loyalty program that involved every point of customer interaction to ensure your satisfaction, but heck, that would be hard, why don’t you just take these points instead and we’ll play like we’re loyal to each other even when we know, wink-wink, we couldn’t care less about each other. It’s a bed and bathroom and points if you follow our rules, so come here at least every twelve months and someday maybe you can cash in those points for a standard room on the house. Maybe, if we have availability, certain restrictions apply.

I recently attended an e-commerce industry conference where at more than one session I heard the phrase, “There is no customer loyalty, consumers only care about price.” If this cynical statement is true, then I wonder why we have marketing departments at all. Don’t believe it. All customers are not automatons who solely focus on what’s cheapest.

Brands are not dead. A brand is a promise. Brands compete on price, quality, and service. If a company wants my loyalty it is there to be won, like Alaska Air and REI. If a company wants to make it about points and rules, that’s something else, and yes, in that scenario why should there be customer loyalty?

You get what you give. Since you’re selling and I’m buying you get to go first. You want my loyalty, show me yours. You want my loyalty, enter into a brand-customer relationship with me. You want to make it about points, if you piss me off I’ll dump you at the next possible off-ramp.

Loyalty is hard to win. It should be, because it’s valuable. That’s why the great brands think in terms of lifetime value rather than rules. If I have to publicly embarrass you with a tweet to get your attention, you don’t care about me a hoot, especially when you just had me on the phone. Think about that the next time a company penalizes you for breaking its loyalty rules. Those are stupid rules. You don’t need the points that badly, and if you don’t prefer the brand, you sure don’t need its crappy rewards program.

_____

Image: Stefan Hatos – Monty Hall Productions

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Tell Me About Your Day

Here’s something people often say in companies when you ask them what they accomplished last week, last month, or last year:

“A lot of time is taken up by everyday stuff.”

Let’s talk about that. What is the everyday stuff? Is the work being produced commensurate with the expense?

A few years ago I wrote a post called Too Busy To Save Your Company. I refer to this post often when I am asked to look at a company and comment on why it is not as productive as it should be. It can be a consulting or investment meeting, but when I see lots of people running around or pounding on keyboards but an income statement in decline, I usually start by asking a few key people in the company to describe their days to me.

They often tell me that they spend a lot of time going to meetings and responding to email. When I remind them that meetings and email are not tasks, they are tools for accomplishing tasks, there is often an “Aha Moment.” That’s when I know we can make some progress.

You are wasting time. It is inevitable. How do I know? Because I waste time. Everyone does. No one is 100% efficient. The question is one of scope. Do you own your priorities or do distractions own you? When you start there, you begin to take control of your destiny.

Time management is neither a touchy-feely topic nor a chokehold on creativity. It is how you allocate your most precious and perishable resource, the ways you choose to spend your hours. The portion of your time that is discretionary and how you choose to utilize it is the difference between having a shot at winning and losing for sure. Note that I say it is a choice, because even if you don’t make active decisions about how you spend your hours, the choice to squander time remains a choice.

Try this exercise for a week: Write down hour by hour what you do on the job. If you spend an hour on researching the cost of something, write that down. Log each of your phone calls and meetings chronologically. More importantly, note what you were talking about and if any key decisions were made. Be as detailed as you can. If you read an article on the internet write that down, including what you learned or didn’t learn. If you shopped for yourself, chuckled through laugh-inducing videos, or commented passionately on Facebook, account for these by collecting them into small blocks of time. Don’t worry about the confession, you can delete the audit later. Be brutally honest and exceptionally thorough. This is solely for you.

Now go back and look at your goals for the year. If you don’t have any goals, that’s a much bigger problem which you need to solve before this post will be relevant to your progress. I’m going to assume you have 4 – 6 overarching annual goals agreed upon with the people who pay you or your partners, stuff like “increase sales 25%” or “decrease customer complaints 10%” or “launch 2 new apps per quarter” or “hire 15 regional salespeople.” You get the idea, stuff that matters, the stuff that keeps you from falling into the trap of being too busy to save your company.

Color code each item on your time accounting to match one of your goals. Try green for sales or blue for product improvements, soothing colors of accomplishment. If a block of time doesn’t match up with a goal, use a different color for DOES NOT APPLY TO A GOAL. A good color for this is red because it should be a warning color.

If you see very little red and an even distribution of the other colors against your 4 – 6 goals, you’re doing fine and can stop reading here. Congratulations, you are in perfect harmony and have a well-balanced calendar. As long as your company is growing and generating a healthy profit, this post is not for you.

On the other hand, if what you see is a disproportionate allocation of color — say, 80% blue but you have 4 other goals with minimal color showing— you are out of whack. If what you see is a sea of red, either quickly finish this post and get back to work or find another good post about writing a resume.

Now on a clean calendar, I want you to block your time as you should be spending it. If cold calls are 25% of what you should be doing, block 10 hours per week; it can be 2 hours each business day or 5 hours twice per week, whatever you fancy. I know, you work way more than 40 hours, but for budgeting purposes use that as a baseline.

Now compare the calendars. Want to know why you are not making a bigger dent in your goals? That’s why.

Time management is a subject I address regularly with colleagues as a proactive tool. Each time I assemble a new team, I have this talk with the senior people about their own time management and how seriously they take it, manage it, and monitor it. Leadership by example, right? The people who take it seriously are usually much more successful than the ones who blow it off. At its core, it is active versus passive resource management. Time lost is unrecoverable.

Oh, one more thing: Please don’t forget to set aside time for brainstorming and dreaming. Sometimes we call that shooting the sh*t. If it’s about stuff you think doesn’t matter, it might be wasteful. If it leads one big idea in a year, it can transform your business. Leave time to shoot the sh*t productively. The 5% to 10% of your time you leave for dreaming is where real change starts to happen and companies begin to reinvent themselves. If every minute of your day is consumed with scheduled or forgettable tasks, big ideas are going undiscovered.

Don’t leave all your time to everyday stuff. Do stuff that matters. Then dream on.

Calling Out the Aberration

blue-capab·er·ra·tion [ab-uhrey-shuh n] noun; 1) the act of departing from the right, normal, or usual course; 2) the act of deviating from the ordinary, usual, or normal type; 3) deviation from truth or moral rectitude; 4) mental irregularity or disorder, especially of a minor or temporary nature; lapse from a sound mental state.

Source: Dictionary.com

I didn’t want to write about Donald Trump this month. I wanted to write about anything but Trump. I have a half-dozen articles on business topics in draft. I wanted to finish and publish one of those. Anything but Trump. Yet when I started to go down the “don’t write about Trump” path, everything else seemed trivial.

The weeks since Trump has taken office have already produced the worst series of lies and public trust abuses I have seen perpetuated on our nation in my lifetime. Language now seems a game to be played no matter how trivial or serious the topic, from inauguration attendance to made-up massacres. Like many I know, I am not getting over it. There is no getting back to normal until this con man is out of The White House. Then we’ll see what normal looks like.

In two weeks’ time we now have “alternative facts” and “so-called judges.” I grew up learning that we had verifiable facts and elected or appointed judges. One of us had a poor education or wasn’t paying attention. A “so-called judge” might be a guy in a bar blowing off steam who disagrees with a ruling whose opinion matters about as much as mine.

In middle school government class I learned about separation of powers. Does the President comprehend the idea that there are three equal parties at the top of this org chart or does he think our judges report to him? We elect a President, not a king. Please, someone explain the reality show rules to him.

Beyond the betrayal of our American values, what worries me most about Trump is the global perception that his words are all of our words. In the few weeks he has been on the job there is widespread talk of torture being okay, border walls commencing construction, economically senseless tariffs proposed, and a shamefully discriminatory travel ban ordered. We must emphasize those are his words, not all of America’s words. He is speaking for the window of time he is in power.

This will pass. We will fix it. Tell the world.

Last week I posted largely in jest that in the next election Trump’s opponent should adopt the borrowed slogan, “Make America Great Again.” We could print millions of blue caps with his own mantra. It would be more fitting than ironic. He might even sue for trademark infringement. That would be cool.

It is essential that we keep telling the world that Trump is not making America great again. He is an aberration in our social evolution. Write down that word and share it. Aberration.

Trump’s behavior is not normal. He is anything but normal. Some would say he is a sociopath. American history is progressive when it comes to civil rights. Even when conservative leaders have been in office our direction has been toward personal freedom, not authoritarianism. The Trump administration is an aberration and must be called out for it over and over again so people around the world know he does not speak for all of us.

We are divided as a nation, but at least in the popular vote, no matter what he says, there are more of us who legitimately voted for someone who wasn’t him. The global community needs to see, hear, and understand our division. That is what we mean by forming a resistance. I don’t care if he has a support base applauding him. I can say this with great conviction: anyone who is buying his act has been duped. Unless they are already in the 1%, they are going to get nothing for their loyalty.

Regardless of opposition, the words of global leaders matter. Imagine if a newly elected leader in Germany proclaimed on inauguration day: “From now on, our agenda is Germany first.” Imagine hearing that from a democracy with an uneven past. Would that sound like your fellow nation was on a positive track?

That is what people around the globe are hearing from the United States, but it’s not all of us, it’s him and whoever still buys his delusion. Pure self-interest is by definition not an admirable form of leading by example. It is exploitation and imperialism. That’s the tone we are now broadcasting from The White House.

If we have lost our core value of empathy, we have lost our place as an example of democratic leadership. I don’t believe the majority of us have abandoned empathy, which directs my voice to calling out the aberration. Trump may be my elected president, but he doesn’t speak for me. The world must hear the voice of everyone who feels that way to be reassured the tide will turn.

People ask me if we are preaching to the choir on social media, talking to ourselves until we are exhausted and even more anxious. Unless you live in an anti-Trump enclave and all your friends are anti-Trump, I say keep shouting out loud. People who are following Trump blindly need to hear that we are not backing down. More important, people outside the United States need to understand that we are not united in our support of this aberration.

Do not assume everyone across the globe understands the full idea of democracy, particularly those already living in silenced societies. Simply because Trump can list 1600 Pennsylvania Avenue as his sometime address for the next few years doesn’t mean he speaks for all Americans. We have to let the world know there is a resistance so they don’t give up on us. They see it in every word we utter against his tyranny. Our words and our fight are their hope.

This is why the Women’s March matters.

That is why the airport protests matter.

That is why talking frequently on public social media matters.

Numbers count. We need to be globally visible.

I have spoken with numerous first-generation families over the past few weeks, and they are terrified. They are American citizens or residents by right, yet they fear an executive order could change their status in an instant. They are not comforted as they should be by a president who represents their interests. They fear upheaval. They fear uncertainty. They fear persecution. They fear oppression. They fear for their families. The President has done nothing to make them believe he cares for their interests. A cabinet of billionaires tells them where the President is focusing his attention.

Say it and say it again. Raise your voice. The resistance is real.

Keep making noise. It matters.

____________

This article originally appeared on The Good Men Project.

Godspeed, Barack Obama

obama-farewell

I found President Obama’s farewell speech magnificent. Maybe he did divide the nation. So did Abraham Lincoln. On matters of principle it’s necessary to force us to face our lesser selves. Social justice, inequality, racial bias, healthcare as a human right, healing our polluted planet, science and data as benchmarks, yeah, those are divisive issues that need to be in our faces.

Where he divided us on the what, he will be a historic figure in the continuum of our empathy — as he said, this is a process and we’re not where we need to be. Where he divided us on the how, I have empathy for the lines where we split — that is political and he is admittedly imperfect, driving us to carry the torch to fix the unsolved problems of implementation.

We should disagree, but not as much about the what as the how. It’s healthy to divide on the how until thesis and antithesis resolve in synthesis. Where we can disagree respectfully on matters of resource allocation, we can commit to working together toward compromise. Where we shouldn’t disagree on matters of fairness and sustainability, we must continue to grow as a nation and people.

Barack Obama leaves office loved by many not just within our borders, but in the global community where he is a welcomed traveler. That kind of passion is extraordinary. His style is content. He is embraced as an ambassador of authenticity, positive change, and achieving complex goals. He reminds us what we can be if we set the bar higher than we can ever imagine.

Among those of us who feel this sense of love, our admiration is heartfelt and has been earned. Love is about inspiration and aspiration. Love causes us to care more, work harder, and believe in a call to service. We know this because we have lived it together, guided by his leadership, knowing we are part of something that has mattered and will continue to matter.

On this Martin Luther King Day, a national holiday, it is my true joy to say the only words I know that express my pride, admiration, and humble gratitude to the outgoing President of the United States: Thank You. His courage, his life example, his visionary contribution to our world may not be repeated in my lifetime. To have shared these eight years with him from afar has reminded me that hope is possible, good deeds are possible, one person’s life can forever make a difference for the better in the legacy of selflessness.

I don’t think I have ever been more inspired to thought and action than I have by this man. He will forever be in my heart. He makes me want to spend my remaining years trying even harder to help lift humanity a tiny inch higher.

Yes, we can.

Do You Want My Opinion?

dilbert-feedbackIt’s a new year. With another trip around the sun completed and ahead, we mortals often go to our cabinets to withdraw the long-procrastinated projects we someday hope to deploy. In that revitalized spirit of invention, people often ask me for my opinion on this or that idea. Often it’s a start-up business idea. Sometimes it’s an investment opportunity. Occasionally it’s a request for feedback on a manuscript. I’m sure you’ve been asked to be a sounding board for similar notions and found yourself in a similarly awkward situation.

“Hey, mind if I bounce something off you?”

I usually respond, “Why do you ask?”

You may ask yourself, Why does he ask the question “Why do you ask?”

My question to your question is born of its own overarching question: Do you really want feedback, or do you just want me to tell you that what you are pitching is wonderful?

Yeah, you’ve been there. It’s a tough place to be, because it’s impossible to be sure what the other person is actually seeking. Is the seeker in need of a boost of self-esteem, where anything critical you offer is likely to triple that person’s therapy bills and end a rebound before it finds form? Is the pitch-person stealth-seeking your financial commitment, where any positive response on your behalf will be followed by a deal memo solicitation at a valuation that would make the Uber people blush? Is the ask truly heartfelt but the work so early and unedited that it could be more harmed than helped by a random response?

It’s not easy to offer an opinion on someone else’s work. Way more can go wrong than can go right.

I tend to find that most people who ask for my opinion don’t really want feedback. They want validation. If you’ve partaken in-depth of the creative process, you know they aren’t the same. Validation is net neutral. Feedback can save your ass.

What do I mean by that?

Validation is a bifurcated switch. If I say the work is good, you’ve heard all you need to hear. If I say I don’t think it’s good, you’ve heard exactly what you didn’t want to hear. The effect is net neutral because either way I have added no value to your project. If I say it’s good, so what? You already thought it was good or you wouldn’t have shown it to me, so I’ve done nothing but increased your standing bias. That takes you nowhere you couldn’t have gone without me. If I say it’s bad, we may no longer be friends, not because I don’t want to be friends but by being honest (even if diplomatic) I have likely hurt your feelings. There isn’t much positive energy that can follow.

If feedback is what you seek and I have any grounded expertise to offer, then perhaps we have a place to go together. That feedback is almost certainly going to be nuanced (“this part makes some sense, that part not so much”) but it has to come your way without consequence to me or expectation of a secondary agenda that involves me. If I want to get involved, I promise I will let you know, but the act of giving you feedback should be reward in itself. That means you have to enter into the feedback discussion with an openness to critique solely because you want your idea to improve, or perhaps decide instead you don’t want to waste any more time on it. There can be no ulterior motives or it’s not feedback, it’s evaluation. I don’t want to evaluate your work. That’s your job, not mine.

As an author, I seek feedback constantly. When I draft something, I always go out for feedback from a broad sample of demographics. When I get good feedback it can be life-changing, because anything that I have missed and you found I can fix. Is it painful? It’s horribly painful. Yet even worse than negative feedback is the silence of no feedback from someone who said they would offer it. That tells me with uncanny certainty that I have failed to connect with their voice. Do I regret asking? Never for a moment.

As much as we dread feedback, we actually should cherish it, because it is the only path from mediocrity to something that matters. The creative process is laden with setbacks, but each time we find a nugget of corrective action, we can improve. That’s what makes the creative process both daunting and healing. It is the reality of success quantified one fix at a time. It’s never fun to edit away what doesn’t work, but that’s how innovation at its finest evolves. There are no shortcuts. If you ask, be sure you want to listen for the answer. It may not be pleasant, like medicine, but hopefully it makes us better one way or another, if it’s the right medicine.

Most people don’t know how to give useful feedback, especially tough feedback that can help us improve our thinking or channel it to more productive ends. Words of validation or invalidation are relatively easy to render and equally useless. Offering consistently constructive feedback is an art. Be careful whom you ask to help you, or you can really go astray.

If you don’t want feedback, don’t ask for it. If you ask for it, don’t be defensive when you get it. If you don’t ask for it, you probably will never reach your potential. If you do embrace it, you can make a small idea become a big idea. A big idea becomes something tangible when we add the necessary recourses and fight past the objections readily available from amateurs. Those who embrace feedback are resilient by nature. There is power in vulnerability. Embrace it, and the sky is the limit.

Do you still want my opinion? I don’t mind if you say no, but if you ask carefully, I’ll try to answer in the same honest spirit.

# # #

Author’s End Note: It’s been hard to write about anything other than Trump the past year. I am still aghast at what has happened, but I am forcing myself back into more diverse subject matter as sanity demands. With my third book now in first draft and about to go into the editing process, I find my love of words never more pronounced, but never more conflicted. It’s hard to write about normal subjects in a world where nothing I once considered normal ever will be again. It is impossible to think about characters more outrageous than the strange ones emerging on the stage of reality. Regardless, I am committed to diversifying my output in continuing this creative journey we began together. I’ll still write about Trump when I must, but I promise you I will pursue more interesting material, if only to prove that he hasn’t won. Stay with me, and I’ll stay with you.

____________

This article originally appeared on The Good Men Project.

Image: Dilbert.com ©Scott Adams

The Inaugural: A Modest Proposal

InauguralWord on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood.

My initial thought was that they simply call it “An Intimate Evening with Ted Nugent” and sell off the master sponsorship to the NRA. Chachi could be the MC. Yahoo would probably still overpay for the streaming rights and Trump could declare it sensational. Easy breezy.

Then I got to thinking, if I’m not part of the solution, I am the problem. I probably am the problem and will be for at least the next four years, but that’s beside the point. Better that I be helpful. I want to be helpful to PEOTUS and the incoming administration pasted together from the cast of Doctor Faustus. It should be a celebration of, well, something. The new team should be happy. I want to be there for them. To quote Candidate Trump during the debates (insert condescending tone), “It’s very important to me.”

So here’s my pitch, and this will absolutely help the President-elect save face: I will agree to personally appear at the Inauguration Ceremony, the Inaugural Ball, and the Inaugural Parade — a package deal including all three major events — performing LIVE BAND KARAOKE.

Should the organizing committee wish to run a background check on my credentials, I came in 2nd Place in a Thai restaurant competition outside Sacramento two years ago on New Year’s Eve. Okay, that wasn’t exactly Live Band Karaoke, it was a machine, but I have performed Live Band Karaoke all over the Los Angeles basin in clubs so hip no one even knows they exist. I am eminently qualified, practically a shoe-in. I will be amazing. I will be fantastic. I will be spectacular. I will not be a disaster. I will not let down my nation.

Naturally I have a few conditions:

1) Following the swearing-in, I must get an offer to become the President’s head speech writer at market rate with full Congressional retirement benefits when I am fired. Since there is absolutely nothing I admire about the Trump administration and in fact would like it to be hamstrung or eliminated, I am the perfect candidate. I also have never been a political speech writer, which according to the peer group of appointees makes me even more qualified.

2) My inclusive package multi-event fee of $10 million will be donated and shared among all the homeless within the Washington D.C. region.

3) Kellyanne has to play tambourine in the band and no sitting down will be allowed. On select tracks of my choosing she will play cowbell.

4) Jared will buy me lox and bagels for morning brunch after the celebration and cannot leave the deli until I am done talking to him.

5) Donald absolutely cannot have the mic anytime during my gig.

6) Donald must live tweet after every song I sing that “This Ken Goldstein is a live band karaoke sensation and Kanye should give him a record deal.”

7) Donald’s inaugural remarks may not be longer than any of my songs.

8) Bannon must be on the dance floor the entire night but he must dance alone.

9) Ivanka agrees to hand make three separate designer outfits for my lovely wife to accompany me, subject to my lovely wife’s creative approval. Single-origin natural fabrics grown in the USA, please. An advanced consultation on a diverse color palette is recommended but not required. We have high hopes Ivanka is cut from a different cloth.

10) A bowl of coconut pretzel M&M’s must always be in reaching distance for me when I am performing and Reince must hand them to me with a clean white glove one by one, but I will be a mensch and not require the green ones be extracted.

That is one heck of a deal for a high-profile show in desperate need of a headliner — such a bargain, three shows for the price of one! No need to send Trump Force One for me. I’ll use frequent flier miles and sleep in the lobby of the renovated Old Post Office Hotel (I hear the atrium appointments are quite lush and I wouldn’t want to create a conflict of interest actually booking a room there at taxpayer expense).

This is a one-time offer that expires at midnight on the first night of Hanukkah (Jared can help with the deadline).

Okay, let’s see if a signed deal memo shows up on my desk and PEOTUS knows a real deal when he sees one!

# # #

Quick footnote:  I do not believe coconut pretzel M&M’s currently exist. Those will be a custom order, but that is not my problem. The organizing committee will have to use its manufacturing expertise to secure the necessary innovation. A mixed bowl of coconut M&M’s and pretzel M&M’s does not count.

Petition to the President-Elect

Ask Donald Trump to Speak Definitively on Diversity and Inclusion

In his first campaign for the presidency, Barack Obama gave an eloquent speech on race relations in the United States. He spoke to his personal experiences, his knowledge of history, and his vision for a diverse and inclusive future for our nation. We ask Donald Trump to do the same. We want to hear in a formal address that he fully disavows all factions that discriminate on the basis of race, gender, religion, ethnicity, age, partner preference, or any other form of prejudice. We wish to take the President-elect at his word, that he in no way condones the behavior of the Alt-Right, the KKK, any white nationalist or supremacy organizations, or any other hate group that may publicly express support for him.

We have heard Mr. Trump offer casual comments that he wants hate speech and hate crimes to stop, but we want to hear him speak to us as the leader of our cherished nation that his vision of America is one of tolerance, acceptance, and equality. We want to hear that he will distance himself from the kinds of hate groups tracked by the Southern Poverty Law Center, and that he openly rejects any celebration in his honor or invocation of his name as a catalyst for divisiveness. We want his assurance that the infliction of violence upending civil rights will be met with the swift and full authority of our legal system backed by his personal support.

In giving such a speech, President-elect Trump can not only help the nation to heal, he can bring us together in a united voice that gives us reason to believe all of us who live our lives peacefully have an ongoing right to self-determination in the form of life, liberty, and the pursuit of happiness. We need to know with certainty that he wants us to get along and come together as one nation. We need to hear him assure us that he is a man of compassion and acceptance, not hate and bias.

Please add your name to our petition asking Mr. Trump to give this historic speech in the conviction that our nation will be stronger for knowing the heart of the man elected to be our next president.

Ken Goldstein, Chairman, The Good Men Project

Lisa Hickey, CEO, The Good Men Project

This petition will be delivered via change.org to:

change-org