Standing Your Ground

How do you know when it’s time to stand firm on a point and when it’s time to cave in and go with the flow?

The answer is obvious: You never know, not for sure.

The hardest calls are the ones you make alone. You listen intently, gather data, think about the situation, seek counsel from close advisors, but in the end if you decide to take a stand, consider yourself alone.

Values, ethics, morals — all of them seem clear on paper when you are reading about someone else’s lapse. That’s called history. You read it in hindsight with reflection. You wonder in amazement at how something so rotten could have been advanced.

Looking forward is another problem entirely.

If you think making a decision on principle is easy, you probably haven’t yet made a hard one. If you have put yourself on the line for a heartfelt conviction, you know that courage is not something usually acknowledged in the present tense. It is awarded upon completion of a task, win or lose, based on context.

In the present you might be called something else entirely: difficult.

Difficult people tend to get a bad rap, and being difficult just to be difficult is not likely to lead you to the corner office. Some of the questions we face in staring down adversity include:

  • Whether we have thoroughly thought through an objection to the more genially accepted plan we oppose.
  • Whether dissension without triumph creates any intrinsic value of its own.
  • Whether the cost of standing in isolation is worth it.

Let’s think about those three filters as we ponder a few hypothetical but easily applicable real-world examples of standing your ground in the corporate world.

Someone Getting Fired Unjustly. Suppose a colleague of yours, Charlie, has somehow become the fall guy for a project that has spiraled wildly off schedule and budget. The project team has found an easy out because your department VP is already known to dislike Charlie, so all the group has to do is subtly throw Charlie under the bus and the clock resets to zero. You don’t particularly like Charlie, but you know he is no more innocent or guilty than anyone else on the wayward team. When you suggest a defense of Charlie to the group, it becomes clear that if you go to bat for the loser, you will be ostracized, And hey, everyone knows the VP has been looking for a way to get rid of Charlie for years, so how are you going to talk her out of it?

Bonus Calculations Are Manipulated. You work under a sales leader who is a notorious sandbagger (someone who asserts a goal is a Hail Mary when it’s an underhand toss), but smooth talker that he is, his forecasts go through every year and your team receives handsome bonuses. This year he sets a revenue goal that your team has already achieved with existing repeat business. His plan is approved. This year’s goal is in the bag before the starting gun is even fired, so bonuses will be flowing like water. Then you attend a company meeting and hear the CEO say in earnest that the company is having some critical financial issues this year and will probably lose money unless everyone digs deep for a better outcome. You approach your sales leader and suggest he increases the sales goal so bonuses aren’t paid out of losses. He tells you that you don’t understand the CEO’s game, and if you so much as mention taking up the goal again, you will certainly need to find another sales team, and possibly a new employer.

Confidential Information Is Compromised. After months of going in circles and failing to make progress on a design problem, the senior engineer on your team circulates a breakthrough project plan. Your company has been losing market share to a competitor for the last year on inferior feature design at high cost, but at last that is behind you. Late one night when you are building out your portion of the specification, you overhear a conversation where the senior engineer jokes that it only cost him a few thousand dollars cash to hack the competitor’s database and extract the secret sauce that has been causing your company to lose. You approach the senior engineer and tell him you are uncomfortable with what you overheard. He tells you he was just bragging, it was open-source code he found and modified, and he would appreciate it if you didn’t broadcast that because open-source solutions are frowned upon in the company. Is he lying about open-source vs. hacking? Either way, if you speak up you’re going to be responsible for stalling the turnaround.

On first blush I’m sure most people considering these scenarios think they would do the right thing, because we all like to believe when faced with a crisis of values, ethical people will choose to act with ethical intent. Now ask yourself this: Do you know someone working beside you who has faced a similar situation and not acted in the appropriate ethical manner? If you do, why haven’t you confronted them? If you have confronted them and they have brushed you off, how far were you willing to pursue the compromise in judgment? Why are you willing to work in an environment where a person like that can get away with something so wrong?

Courage is a word that is tossed about without nearly enough care, but understand that in your time on the job you will have multiple opportunities to act courageously or not. Are you ready to put yourself to the test? Are you willing to stand your ground and take what comes with that decision when the consequences may not be reversible? If you want courage to be a descriptor of what your life is about, you’ll need to embrace the notion that poetic justice is much more present in literary fiction than it is in real life. Situational ethics may be a useful convenience, but they aren’t likely to do much for your self-esteem. You only win by doing what is right if your definition of winning is more about who you are than the outcomes you direct.

Courage is at the heart of a true leader. It can be costly in the short term, but it will always reflect your character. Standing your ground is not a question of options; it is the challenge of identity.

 

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The Little We See

I discovered the NBC television series This Is Us in summer reruns this year and I have become obsessed with it. If you enjoyed shows like Thirtysomething and My So-Called Life, you’ll not only recognize the tone and structure in This Is Us, you’ll see familiar names pop up in the directing credits. It probably won’t surprise you that what has most attracted me to this show is the writing, both the quality of dialogue within episodes and the structural connections between episodes. Series creator Dan Fogelman has framed a milestone achievement in word-to-screen translation.

If you are a student of fiction you know that narrative has the highest emotional impact when story and character are revealed on equal footing, one reinforcing the other. Whether you attempt the craft professionally or as an avocation, you know how immensely difficult this is to do, particularly consistently. Characters matter more when the story advances as a result of their arcs. The depth of characters is more fully rendered when plot points drive their change. It’s enormously challenging. Try it sometime. Or you can just watch This Is Us.

I certainly don’t want to give away any spoilers surrounding this show in case you decide to binge on it after reading this post. At its core it is the story of three people born on the same day circa 1980 (the year I graduated from high school, go figure). The storyline follows them from infancy to adulthood with all of the many tangents in their lives around family, friends, loved ones lost and found, career highs and lows, and personal discoveries. The emotional complexity of the characters is what makes it powerful, yet surprise twists in their interwoven journeys jump out all the time, making it the kind of serial that leaves you both satisfied and wanting more.

What consistently blows my mind in this show is how character development is revealed in snippets that link forward and back in time, particularly replaying events with increased detail layered into the unveiling of previously hidden moments. It is these hidden moments that led me to write about the show. What continually strikes me as gripping drama is how little we know about any one character or event at any moment in time, and how adding onto the storyline sheds light on the “why” of every moment. I think about this in life every day as I encounter people, not so much in what I do see but in the stark reality of how little I see.

“The little we see” is the mystery of real-life human drama. Someone could be standing next to you in line at Starbucks with a thin smile, but she may have just come from the hospital visiting someone in critical condition. Someone could run into you on the freeway wildly distracted, when an hour ago he was turned down in his marriage proposal. The person next to you in a bar watching a baseball game might be ordering the beer that sends him tumbling off the wagon. We barely know what we see. We usually have little idea why it is happening, what meaning or consequence it may have, or what life fork in the road it may represent. Good storytelling fills in the blanks. Compounding life events don’t snap together as Lego blocks nearly that solidly.

Returning to my obsessions, in my early writing career when I was learning the craft and reading much more than I was writing, I found myself consumed with the question of what happens to characters when we don’t see them. I spent a lot of time immersed in stage-play texts and repeatedly asked myself purposefully unanswerable questions. What are these characters thinking and doing when they are offstage? What were they doing before the play began? What will they be doing after the final curtain? Certainly writers have to think about these things, but the time-limiting constraint that they never can fill in all the blanks is what can elevate a story from entertainment to a more lasting form of art. The elements of a character’s life that are left open-ended are the entry point where the reader’s imagination can come alive. It is in that synthesis that a work becomes both personalized and shared.

Why might this matter to you even if you aren’t particularly enamored with fiction? Perhaps you are like me and find yourself wondering throughout the day about the backstories and masked details in the lives of the people who walk into and out of your contact each day. When you are in a meeting and the presenter is struggling, what was he doing an hour ago, a day ago, a week ago, a year ago? When you hear a co-worker arguing on the phone in the hallway about something that sounds personal and know that you are about to review a business plan together, will that person be paying enough attention to make good decisions and what will happen to resolve the argument by the time you meet again tomorrow? When a co-worker’s child visits your office, what does she see and how will it possibly affect her future decisions about her career?

All of this fascinates me both as a writer and a businessperson, because the long and winding roads of our lives are filled with invisible forks where we choose a path and don’t necessarily know at the time that the decision was of immense consequence. I will be writing more about these invisible forks soon because I think the resonance of our decision-making becomes more consequential when we pay attention to the impact it has on those around us. We can never chart our own fate entirely, but we can think now and again about what might be going on offstage as well as onstage before we act.

One of the best pieces of advice my dad gave me in business was that unless you are in the room where a decision is made, you will never know why that decision was made. My trepidation has gone further, because too often I have been in that room and I still don’t know why many decisions are made. To me that signals what happened in the other room where I wasn’t present and didn’t even know there was a meeting, or what happened in someone’s living room that morning, or what might be happening in some hotel conference room that night. We see what we see and it’s never enough. We see too little, yet we still have to make decisions.

The little we see is a subset of any story. Think about it that way and you might make different choices when you are in the scene. Onstage or off, the story is part public, part private, part secret, part personal, and always conflicted. That is what makes a great television series like This Is Us. What it says about our lives and our business dealings is something else entirely.

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Photo: This Is Us Gallery, NBC.com

You Can’t Fix Morale

Here’s a phone call I sometimes receive, usually from someone senior in executive management or the investment team behind a once promising company:

Inquirer: Hey, we need your help with something. We have a situation and we’re not sure what to do about it.

Me: Sounds intriguing. What is the situation?

Inquirer: Well, we’re having… I’m not sure what you would call it exactly, I guess a problem with morale.

Me: What would you like me to do?

Inquirer: We would like you to help us fix morale.

Me: Oh, that. I’m sorry, I can’t help you.

Inquirer: We haven’t spoken two minutes and you already know that?

Me: Yes, I’m quite sure. I certainly would like to take your money because I’m sure you are willing to pay a lot to do something about this, but I only take on projects where I can actually help someone.

Inquirer: How can you be so sure?

Me: You can’t fix morale.

Inquirer: What do you mean? Morale gets fixed all the time.

Me: Yes, exactly. Morale gets fixed because whatever is causing it to deteriorate gets fixed, but that is where you need to look, at the disease, not a symptom.

Inquirer: Are you saying we need to fix something else in our company so that maybe it can have an impact on morale?

Me: Yes, that is what I am saying. In fact, you probably need to fix your company.

Inquirer: So a contract to fix morale is not big enough for you? You want a bigger contract to fix our company? But our company is not broken.

Me: Then you probably don’t have a morale problem and don’t need any help.

Inquirer: You’re not doing yourself any favors turning this down. It’s a big project. We have a sizeable budget for it.

Me: It’s tempting, but why don’t you have another look at the situation and maybe we can talk again.

The call usually ends there and we don’t talk again. Every once in a while we do talk again and then I tend to get involved in long stretches of dialogue with team members up and down the line. We talk about a lot of things: leadership talent, product quality, business model. We talk about creativity and innovation, passion for excellence, dedication to the customer experience. One of the things we never talk about is trying to fix morale.

Let me say it again: You can’t fix morale.

Bad morale is a byproduct, most often of poor direction, sometimes of impossible goals so ridiculous no one ever feels appreciated, other times of uneven credit and compensation in times of success. There are successful companies with good and bad morale, and struggling companies with good and bad morale. Good morale is also a byproduct — you achieve it by focusing on the right things.

I view morale as a result of process and outcomes. Process involves day-to-day workplace routines that reinforce or strip away employee engagement. Outcomes involve the continuity or deadend at the culmination of a milestone, the reward or repudiation for the commitment of time, expertise, or passion. If your process is bad, morale will be bad. If your outcomes are bad, morale will be bad.

Suppose your company wildly missed earnings targets three quarters in a row. You’ve seen your second round of layoffs in less than two years. More than half of your VPs were fired and hired in the past ten months. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. Employee morale as you would expect is rotten all around you. Your colleagues are irritable and nasty. Every week someone you like leaves the company for another gig.

Let’s look at some options for addressing this:

  1. The company hires a consultant to run a survey on employee satisfaction and weeks after you fill out your survey they find out what everyone knew before the survey: Morale stinks like a decaying carcass. The CEO announces Fridays will be half days, the company will be publishing a weekly newsletter celebrating its best employees, and all VPs and above will be taking classes in how to write better reviews and talk nicely to their teams. Everyone is told he or she is appreciated and reminded to work smarter, not harder.
  2. The company holds an executive offsite where all the VPs get to articulate everything that is wrong with the company. The VPs report back to their teams that the CEO agrees, there are not enough resources in the company to go around, the timelines for deliverable are insane, and the competition has an edge on the industry that is daunting. Starting today you will have realistic goals, more resources, flexible timelines, and as long as everyone is doing their best, then management will back off and be satisfied.
  3. The CEO pulls together a half-dozen of the best minds in the company to conduct an honest post-mortem of why the company’s strategy is failing. That team then strips away all the derivative efforts that are draining resources from the company’s true mission and recommits to a narrowed product strategy that capitalizes on the company’s identified competitive advantage. The CEO then directs the executive team to align the best talent in the company with key roles on the narrowed agenda and hire new talent where mediocrity is being tolerated, then communicates the new plan to the full company in verbal and written detail, not just in an inspiring kickoff speech but in regular progress updates that are candid and coherent.

You might think the answer is obvious, but sadly it is not — especially to less experienced management teams where too many influential individuals have achieved authority through battlefield promotions. Here we are talking the bedrock of directing process and refocusing outcomes. Good process takes a lifetime to learn. Steering through outcomes whether planned or unplanned requires a deft touch. There are no shortcuts. If you don’t have the energy or commitment to take apart process and outcomes one building block at a time, you have little shot at repairing morale.

I often ask people to share with me whether they have had a single good manager in their careers. You would be surprised how many say no. In fact these days it is the rare exception of people who actually rave about a boss from the past and talk about how they are putting that learning to work. The ones who are tend to have fewer morale problems on their hands. Too many leaders’ lives are filled with morale problems because they haven’t learned how to steer past them.

Now think about all those unicorns out there — you know, the 150 or so privately funded startup companies currently valued at $1B or more. Those should be some of the happiest places in the world for people to work, big idea places filled with promise and hope for future riches. Go take a random walk through those gardens on Glassdoor. You might be surprised at what you find. They have a lot of problems. When the majority of them are unable to achieve liquidity for their option holders, they will have even more. With that will come a wave of demoralization sweeping through employee workstations. How would you go about fixing that?

You can fix a product. You can’t fix a byproduct. Fix what’s wrong in your company, not the normal human emotional reaction to what’s wrong in your company.

You certainly can fix engagement. You fix engagement through authentic vision, brilliant product design, and a rallying cry around consistent execution. Fix engagement and morale fixes itself.

Align the finest talent you can identify with challenging projects that allow them to do the best work of their careers. Keep an eye on process. Celebrate outcomes and share the wealth. Be generous with people who are meaningfully contributing to company success. Morale will be swell and you’ll have bragging rights to let everyone around you know what a great environment you’ve created for the next wave of outcomes.

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Image: Dilbert.com ©Scott Adams

Can We Talk?

Difficult topics, difficult times. It’s getting hotter out there. Is real conversation still possible?

A recent piece in the Wall Street Journal got me thinking about that. It’s by Amanda Ripley, entitled: America, Meet America: Getting Past Our Toxic Partisanship (6/30/17). The author offers a powerful viewpoint on making peace with each other through interaction, in essence, the widened use of “exchange programs” like some of us experienced in high school or college. In many ways the premise is optimistic, even idealistic. People who have direct relationships with each other tend to be kinder to each other and less likely to be outright dismissive of ideological differences.

I don’t think it is impossible for us tolerate each other’s differences in the abstract. The problem I see comes with the common allocation of shared resources. When we all pool our dollars into a fund, especially when we are compelled to do so by a tax system, we are likely to have ardent disagreements about how those dollars should be used. That’s when personal philosophy becomes policy, and policy as a matter of democracy is less about consensus than it is about majority opinion. That as we know can be ugly, messy, and leave seeds of resentment, because legislative action transpires on current majorities, but policies once adopted can be difficult to unwind.

The problem with compromise is that it does not bridge values. If some people think universal healthcare is a civil right and some don’t, and we all have to pay for it, I don’t think there is a common worldview that bridges our differences. Same with a woman’s right to choose. That means we all become subject to prevailing law, like it or not, unless we wish to break the bounds of prevailing law, which inordinately few would ever consider reasonable. Again this is the sausage making of nightmares. No one stays happy for long, and bitterness has a compounding effect that is exacerbated by social media shorthand and abrupt defensiveness.

Where does that leave us? Pragmatism suggests we need coping mechanisms or we become frozen. I think that means we will find comfort in our own circles and collectives. We will begin to ignore rather than constantly confront our opponents and try to sweep hostility under the rug in tending to our lives. What it also means is that the rage is likely to fester, and while it may be convenient to leave well enough alone, it probably means lost opportunity in real unity. Does that mean the U.S will lose global leadership economically and in championing democracy? Yes, I think that’s inevitable. We can’t do big, important things together if we hate each other. We can visit each other and learn to tolerate each other, but commonality of purpose has to be built upon a majority of shared values. It has to be authentic. It can’t be feigned.

We are making this choice implicitly by agreeing that noble compromise on certain issues of shared resources is simply not honest or acceptable. We can share roads and bridges across red and blue lines until they crumble, and it will take all the statesmanship we have just to keep noncontroversial initiates functional. To think we can continue to do more than that is not terribly sensible. Thus we all lose together, which is probably the proper outcome of this dialectic.

We have been doing some work of late at The Good Men Project that is perhaps itself idealistic. Over the past six months we have expended our subscription service, also known as our premium membership program, to include telephone conference calls on difficult topics. We bring together people of varying opinions into what we call Social Interest Groups, assign a moderator, and allow people to engage across geographic, demographic, and ideological lines to learn from each other. The beta test has been so successful our staff is deploying an Indiegogo campaign to see if they can double or even triple the number of subject offerings and group leaders who are paid a nominal fee for planning the discussions and keeping them on track week to week.

I think the project is notable if for no other reason than it celebrates excellent conversation. I’ve suggested on more than one occasion to GMP CEO Lisa Hickey that I think conversation is one of the few high value products we lose over time that is remarkably difficult to commercialize. You remember good conversation, right? Oh, how we miss those long talks with friends and acquaintances about our favorite book, the reasons we go to war, and on wild tangents the meaning of life. What if those conversations could continue in our lives, with new topics and new participants, scheduled periodically for easy attendance, each episode self-contained but the connecting episodes serialized for those who have the time? We thought that might be an interesting way to bridge the divide. Maybe we are optimists at heart.

Lisa calls The Good Men Project a “participatory media company” because the content is written by the community and personal interaction within the community is what makes it distinct. We tend not to think of online commenting as the be-all and end-all of social interaction, particularly when it is anonymous. Rather we like the idea of people talking and listening about a complex subject, then thinking about it for a week and returning to talk about it some more. The participation is authentic, and while a certain amount of curation is imposed to maintain editorial standards, we are happiest when we are surprised by learning something we didn’t know before the participatory moment.

We also like to think that civility is best achieved through respect, which occurs less through the editorial funnel than it does from exemplary human behavior. Okay, so it can function as a sort of student exchange program. Maybe real dialogue is possible. Maybe inspirational conversation isn’t completely dead. I’d be going overboard if I suggested there might be a big idea here that could circumvent the festering rage that is destroying us, but hey, a good verbal chat each week certainly can’t hurt things.

The product is conversation. The value is a bit of connection and a bit of joy through sharing and compassion. I hope this experiment is a beginning. If we don’t find some way to talk to each other, the dark consequences seem as obvious as they are unavoidable.

You Call This a Loyalty Program?

Try this episode on for size and tell me how it makes you feel about the brand:

I recently logged into one of my hotel loyalty accounts where I had amassed several hundred thousand points. That is, I thought I did. All my points were gone. Apparently this chain has a policy that deletes all your points if you don’t stay at one of their properties for a year. Did they send me a courtesy email reminding me I needed to stay there toward the end of the twelve-month lapse? They did not.

I called customer service and they recited the policy back to me, willing to say farewell to a customer who had paid the freight to accumulate several hundred thousand points in its loyalty program, just not in the past 14 months.

Then I tweeted my complaint about the forfeited points publicly. A few hours later whoever runs the company’s Twitter account tweeted back publicly that the company was very sorry for the situation and dedicated to my satisfaction. The Twit-master asked that I send a private tweet to follow up, which I did. Then we moved the correspondence to email.

I was then told that the company had a one-time exception to the policy where points could be reinstated, but that had already been done for me approximately 13 years ago. Silly how I could have forgotten their grace. However, they said that in an attempt to reinstate my customer satisfaction, they would restore half my forfeited points now and the other half if I agreed to stay at their properties at least three times in the next six months. I wrote back that it sounded a bit ridiculous to be playing Let’s Make a Deal – Loyalty Edition with them, but I would agree because, well, why not?

To their credit, they did return half my points upon receipt of our “written agreement” in that email thread, and I have booked one stay with them. I just wonder, is this what they really set out to accomplish in developing their loyalty program? Is it a loyalty program at all, or just a rewards program that effectively gives me a rebate on what I spend provided I do it on their timetable?

If you give me a reward for my business, then take it away because I didn’t precisely follow your rules, then give it back conditionally with an expectation that somehow I have become pleased by our interaction, how has this helped me as a customer or you as a business? It’s a quid pro quo. I don’t think a quid pro quo has anything to do with loyalty.

When I think about loyalty, I think about preference. When I think about preference, I think about what brand comes first to mind when I need a particular item or service. I choose that brand for a host of reasons, for the totality of my experience with the brand.

I prefer to fly Alaska Airlines because they tend to treat me better as a human being, so I am loyal to them. I am also a member of their loyalty program, but that has very little to do with my loyalty. The way we interact all the time has to do with my loyalty. There is a consistency in my interaction with their airline personnel whether I am flying in coach or upgraded to first class, whether I bought a discount or full-fare ticket. That consistency is what creates loyalty.

I prefer to shop at REI for sporting gear because they are patient with me when I come to their stores not knowing nearly as much about hiking or biking shoes as they do, and when I leave it is with the right pair of shoes. I am also a member of their co-op because that is required to shop in the store, and I get a member rebate every year, but that is not why I am loyal. I am loyal because when I am on a trail or in spin class and my shoes are comfortable, I remember how great they were about helping me get the exact fit and charging me nothing more for their time.

I don’t prefer the hotel chain that gave me back half my points now with a contingent promise for half my points later. We have a transactional relationship based on price and location. I wouldn’t seek them out. I could, but they have given me no reason. Now when I think of them I think of my Let’s Make a Deal experience rather than any experience staying under their roof. That’s sad.

Maybe the problem is terminology. Maybe there is no such thing as a loyalty program. Maybe they are all just rewards programs masquerading as loyalty programs. That’s kind of a punt when you think about it. We could design a loyalty program that involved every point of customer interaction to ensure your satisfaction, but heck, that would be hard, why don’t you just take these points instead and we’ll play like we’re loyal to each other even when we know, wink-wink, we couldn’t care less about each other. It’s a bed and bathroom and points if you follow our rules, so come here at least every twelve months and someday maybe you can cash in those points for a standard room on the house. Maybe, if we have availability, certain restrictions apply.

I recently attended an e-commerce industry conference where at more than one session I heard the phrase, “There is no customer loyalty, consumers only care about price.” If this cynical statement is true, then I wonder why we have marketing departments at all. Don’t believe it. All customers are not automatons who solely focus on what’s cheapest.

Brands are not dead. A brand is a promise. Brands compete on price, quality, and service. If a company wants my loyalty it is there to be won, like Alaska Air and REI. If a company wants to make it about points and rules, that’s something else, and yes, in that scenario why should there be customer loyalty?

You get what you give. Since you’re selling and I’m buying you get to go first. You want my loyalty, show me yours. You want my loyalty, enter into a brand-customer relationship with me. You want to make it about points, if you piss me off I’ll dump you at the next possible off-ramp.

Loyalty is hard to win. It should be, because it’s valuable. That’s why the great brands think in terms of lifetime value rather than rules. If I have to publicly embarrass you with a tweet to get your attention, you don’t care about me a hoot, especially when you just had me on the phone. Think about that the next time a company penalizes you for breaking its loyalty rules. Those are stupid rules. You don’t need the points that badly, and if you don’t prefer the brand, you sure don’t need its crappy rewards program.

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Image: Stefan Hatos – Monty Hall Productions

Tell Me About Your Day

Here’s something people often say in companies when you ask them what they accomplished last week, last month, or last year:

“A lot of time is taken up by everyday stuff.”

Let’s talk about that. What is the everyday stuff? Is the work being produced commensurate with the expense?

A few years ago I wrote a post called Too Busy To Save Your Company. I refer to this post often when I am asked to look at a company and comment on why it is not as productive as it should be. It can be a consulting or investment meeting, but when I see lots of people running around or pounding on keyboards but an income statement in decline, I usually start by asking a few key people in the company to describe their days to me.

They often tell me that they spend a lot of time going to meetings and responding to email. When I remind them that meetings and email are not tasks, they are tools for accomplishing tasks, there is often an “Aha Moment.” That’s when I know we can make some progress.

You are wasting time. It is inevitable. How do I know? Because I waste time. Everyone does. No one is 100% efficient. The question is one of scope. Do you own your priorities or do distractions own you? When you start there, you begin to take control of your destiny.

Time management is neither a touchy-feely topic nor a chokehold on creativity. It is how you allocate your most precious and perishable resource, the ways you choose to spend your hours. The portion of your time that is discretionary and how you choose to utilize it is the difference between having a shot at winning and losing for sure. Note that I say it is a choice, because even if you don’t make active decisions about how you spend your hours, the choice to squander time remains a choice.

Try this exercise for a week: Write down hour by hour what you do on the job. If you spend an hour on researching the cost of something, write that down. Log each of your phone calls and meetings chronologically. More importantly, note what you were talking about and if any key decisions were made. Be as detailed as you can. If you read an article on the internet write that down, including what you learned or didn’t learn. If you shopped for yourself, chuckled through laugh-inducing videos, or commented passionately on Facebook, account for these by collecting them into small blocks of time. Don’t worry about the confession, you can delete the audit later. Be brutally honest and exceptionally thorough. This is solely for you.

Now go back and look at your goals for the year. If you don’t have any goals, that’s a much bigger problem which you need to solve before this post will be relevant to your progress. I’m going to assume you have 4 – 6 overarching annual goals agreed upon with the people who pay you or your partners, stuff like “increase sales 25%” or “decrease customer complaints 10%” or “launch 2 new apps per quarter” or “hire 15 regional salespeople.” You get the idea, stuff that matters, the stuff that keeps you from falling into the trap of being too busy to save your company.

Color code each item on your time accounting to match one of your goals. Try green for sales or blue for product improvements, soothing colors of accomplishment. If a block of time doesn’t match up with a goal, use a different color for DOES NOT APPLY TO A GOAL. A good color for this is red because it should be a warning color.

If you see very little red and an even distribution of the other colors against your 4 – 6 goals, you’re doing fine and can stop reading here. Congratulations, you are in perfect harmony and have a well-balanced calendar. As long as your company is growing and generating a healthy profit, this post is not for you.

On the other hand, if what you see is a disproportionate allocation of color — say, 80% blue but you have 4 other goals with minimal color showing— you are out of whack. If what you see is a sea of red, either quickly finish this post and get back to work or find another good post about writing a resume.

Now on a clean calendar, I want you to block your time as you should be spending it. If cold calls are 25% of what you should be doing, block 10 hours per week; it can be 2 hours each business day or 5 hours twice per week, whatever you fancy. I know, you work way more than 40 hours, but for budgeting purposes use that as a baseline.

Now compare the calendars. Want to know why you are not making a bigger dent in your goals? That’s why.

Time management is a subject I address regularly with colleagues as a proactive tool. Each time I assemble a new team, I have this talk with the senior people about their own time management and how seriously they take it, manage it, and monitor it. Leadership by example, right? The people who take it seriously are usually much more successful than the ones who blow it off. At its core, it is active versus passive resource management. Time lost is unrecoverable.

Oh, one more thing: Please don’t forget to set aside time for brainstorming and dreaming. Sometimes we call that shooting the sh*t. If it’s about stuff you think doesn’t matter, it might be wasteful. If it leads one big idea in a year, it can transform your business. Leave time to shoot the sh*t productively. The 5% to 10% of your time you leave for dreaming is where real change starts to happen and companies begin to reinvent themselves. If every minute of your day is consumed with scheduled or forgettable tasks, big ideas are going undiscovered.

Don’t leave all your time to everyday stuff. Do stuff that matters. Then dream on.

Godspeed, Barack Obama

obama-farewell

I found President Obama’s farewell speech magnificent. Maybe he did divide the nation. So did Abraham Lincoln. On matters of principle it’s necessary to force us to face our lesser selves. Social justice, inequality, racial bias, healthcare as a human right, healing our polluted planet, science and data as benchmarks, yeah, those are divisive issues that need to be in our faces.

Where he divided us on the what, he will be a historic figure in the continuum of our empathy — as he said, this is a process and we’re not where we need to be. Where he divided us on the how, I have empathy for the lines where we split — that is political and he is admittedly imperfect, driving us to carry the torch to fix the unsolved problems of implementation.

We should disagree, but not as much about the what as the how. It’s healthy to divide on the how until thesis and antithesis resolve in synthesis. Where we can disagree respectfully on matters of resource allocation, we can commit to working together toward compromise. Where we shouldn’t disagree on matters of fairness and sustainability, we must continue to grow as a nation and people.

Barack Obama leaves office loved by many not just within our borders, but in the global community where he is a welcomed traveler. That kind of passion is extraordinary. His style is content. He is embraced as an ambassador of authenticity, positive change, and achieving complex goals. He reminds us what we can be if we set the bar higher than we can ever imagine.

Among those of us who feel this sense of love, our admiration is heartfelt and has been earned. Love is about inspiration and aspiration. Love causes us to care more, work harder, and believe in a call to service. We know this because we have lived it together, guided by his leadership, knowing we are part of something that has mattered and will continue to matter.

On this Martin Luther King Day, a national holiday, it is my true joy to say the only words I know that express my pride, admiration, and humble gratitude to the outgoing President of the United States: Thank You. His courage, his life example, his visionary contribution to our world may not be repeated in my lifetime. To have shared these eight years with him from afar has reminded me that hope is possible, good deeds are possible, one person’s life can forever make a difference for the better in the legacy of selflessness.

I don’t think I have ever been more inspired to thought and action than I have by this man. He will forever be in my heart. He makes me want to spend my remaining years trying even harder to help lift humanity a tiny inch higher.

Yes, we can.