Category Archives: Business

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Can Business Be Philosophical?

Recently I shared with you my passion for philosophy. You probably know I also have a profound passion for business.

And music, The Beatles, The Dodgers, wine, literature, children’s needs, social justice, and other stuff.

Back to philosophy and business: can they intersect?

This is where a lot of cynicism enters the picture.

Mark Zuckerberg says he is all about free speech and building global communities. He would have us believe a business—at least his business—should not be editing political expressions, even for accuracy. He asserts this is up to individuals to assess, or for the government to regulate if it can figure out a reasonable and fair way to impose guidance.

Should we believe Zuckerberg the visionary or Zuckerberg the voracious competitor? It doesn’t take a lot of analysis to know his goal is to keep selling ads, that any restrictions on free expression create a slippery slope for the addiction of his site contributors (i.e. all of us powering his pages with free content). It’s pretty clear he wants a level playing field around restrictions, meaning if the government regulates Facebook, he wants it to regulate all his competitors where he maintains a competitive advantage and is likely to win with ubiquitous rules.

Are free speech and “leave me alone to make money” compatible ideals, or the best possible excuse for self-interest?

Let’s try again.

Google’s stated mission is “to organize the world’s information and make it universally accessible and useful.” They are all about creating a definitive archive for global knowledge, about ensuring the best customer experience, and once upon a time about not being evil. That’s some philosophy!

Have you done a search on Google lately? Remember when organic search returns were clearly separated in columns from sponsored search returns? Yeah, that was before mobile made that largely impossible with much smaller screens. Today you practically have to be Sherlock Holmes to know what’s a paid ad on Google and what’s global knowledge. The keyword ads are everywhere. There’s a reason. They figured out how few bills the world’s information actually pays when displayed. They know which clicks are bankable in that trillion-dollar valuation.

One more for the road?

Apple wants us to believe it is at the heart of protecting our privacy, right to the edge of protecting the login codes of suspected dangerous criminals. Maybe that’s a big idea we have a hard time embracing because its scope means the tiny basket of bad eggs has to enjoy equal privacy if we want to protect the gigantic basket of good eggs.

Yet if privacy as a strategic mandate is a paramount position at Apple, how does the company abstract itself from all the apps that transmit our personal information to the data-mining servers of the world as fast as we type it in? Apple says it makes secure devices that are safe to use; that’s all they do and they do it brilliantly. If those devices open tunnels between those seeking data and those leaking data (again, all of us), that’s our tunnel to barricade or avoid, and it would be illogical to ask them to detour us otherwise.

Can a company have a point of view on elevated ideals, or are these polished notions just a bullhorn cry from the PR department?

I guess it all comes down to what we want to believe is a pure, important idea, and how far a company will go to spin a concept to its own advantage.

The issue is one of authenticity. Does a company truly embrace beliefs that are worth evangelizing, or are its statements around absolutes justifications of convenience?

Proclamations are not philosophy. A mission statement is not philosophy. Company values are not philosophy. All of these are constructs meant to unify the purpose of a business, but the business entity’s constant struggle with ambiguity, competition, and the demands of ownership too often compromises ideas when financial interests are at risk. We can say we want to act in a certain way, but will we always?

I have to admit, I have been guilty over the years of trying to inject philosophy into business practice. I have not been terribly successful. The conflicts of interest abound, and the enormously hard work of maintaining consistency can be exhausting. I used to have my employees read a book called Freedom and Accountability at Work by Peter Kostenbaum and Peter Block. It is about existentialism in the workplace. All but one colleague told me they couldn’t get past the first chapter. At least they were honest about it.

How do we avoid hypocrisy and cynicism in a world where we want to be better? We are often told Millenials want us to rise to a higher standard, that cause-based marketing resonates strongly with their brand loyalty. I think it is possible to “do good while doing well,” but I don’t think we accomplish this if we pretend we’re something that we’re not.

Instead of declarations that render themselves hopelessly artificial, companies can humble themselves in restraining their platitudes around the possible. Instead of attempting to hide behind crumbling categorical imperatives, business might be better suited to achievable standards that are consistently authentic.

Tell me the truth all the time, and I may trust you. Don’t tell me why your definition of truth is defined in the unreadable footnotes at the bottom of the page.

Be aspirational, and I may join in the celebration of your mission and values. Don’t tell me that your company has discovered or defined a nobility that somehow makes you better than your competition.

Be well-meaning in the goods and services you provide, whether ensuring quality or seeking a healthier supply chain, and I may respect your brand. Don’t proselytize and expect me to believe you are pursuing a higher calling—profits be damned—when transparency betrays your more obvious motivations.

A business can be great, even legendary, without being philosophical. Let it be honest, consistent, and authentic—that’s plenty to tackle and enormously difficult on top of being outrageously good at something. The agenda of business is measurable, culminating in success.

Leave philosophy to the philosophers. Who would that be? That can be any of us—the storytellers around the campfire, the quiet voices in a coffee shop, the ardent dialogue in anyone’s home. The agenda of sharing, exchanging, and challenging ideas is immeasurable and ultimately boundless.

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Photo: Pexels

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Opinions That Matter

Be cautious with the advice you seek. Be more cautious with the advice you offer.

I enjoy and appreciate seeking business input from all kinds of people on all kinds of topics, but lately, I’m noticing that much of what people offer is too off the cuff. I usually know a problematic opinion is coming my way when I spend several minutes framing the complexity of a souring issue, and the assessment I receive is preceded by this phrase:

“Why don’t you just…”

That warning prelude is often followed by a very simple response in a sentence or fragment encompassing very few words. Some examples of confounding suggestions:

“Why don’t you just reduce your overhead?”

“Why don’t you just hire someone else?”

“Why don’t you just find a new supplier?”

“Why don’t you just change the value proposition to your customer?”

“Why don’t you just worry less about your brand?”

All of these phrases were spoken in earnest, in a neutral tone without any particular agenda or adversarial intention. I said my thing and they said theirs.

There’s another warning sign that preceded these suggestions—the words were delivered quite quickly, the “Why” being initiated almost instantly on the period ending my lead-in sentence.

There is a word to describe this kind of give and take. It would best be described as “conversation.”

It could also be described as “bar talk.”

There’s nothing wrong with conversation or bar talk, as long as we realize that’s what it is. Banter is entertainment, not problem-solving. Words that pass the time are not thoughtful solutions. In matters of consequence, I find chit-chat troubling traveling in both directions.

The easiest response to a “Why don’t you just…” suggestion is probably the obvious: “Uh, yeah, we thought about that and ruled it out… months ago.”

A less polite response might be: “Buddy, can you take this discussion a bit more seriously?” If you are in a bar in the midst of bar talk with someone who has been drinking a few hours, be careful in selecting that response, or at least judicious in the tone you use to convey it.

The lack of thoughtfulness in idea-sharing may come down to a matter of confidence and overconfidence. I applaud you for having a quick response to my nagging torment. It is possible I missed the obvious in the fog, but when I hear my problems so easily solved, what I really hear is someone who might not have failed enough. We all fail and to some extent learn from failure, but where is the empathy in our counsel when it comes to someone else’s dilemma, where we are less likely to lose anything if we are wrong?

Some call that having skin in the game. There is nothing that will slow down your response rate quicker than putting your own money or success at risk. You may be confident in making an investment, but when it starts to flounder, overconfidence should have already left the building.

Opinions can be interesting, but when they fail to embrace consequences, they can undermine trust in relationships.

When I am sharing a problem with you, I am not simply venting. I am seeking an improved outcome. If you want to help me, try getting me to rethink the problem in areas I might be stuck. Try some of these approaches on me and you’re likely to catch me listening more intently:

“What is the data telling you about changes in circumstance?”

“When you made that choice, what were the key factors that led to your initial decision?”

“Are your competitors in the same boat, or is this unique to your company?”

“Is the situation temporary and likely to reverse with more usual market conditions, or have the market conditions fundamentally changed?”

“What other advice have you received on the topic, and how was it helpful or damaging?”

If I share a problem with you, I don’t expect you to have the solution. Unless I have gotten ridiculously lucky, you probably can’t solve my problem. Yet if we work through a set of abstracts together, it is possible you might cause me to look at the problem differently and start me on the path to identifying a new solution. Dialogue like that in times of trouble has infinitely more value than a spitball suggestion.

Ego gets in our way when we think the winning outcome of a discussion is to have the right answer. That kind of overconfidence is unrealistic at best and reckless at worst.

Our roles in listening to each other are about being helpful, about unlocking hidden secrets in our judgment and navigating safely around treacherous obstacles. Slam dunks may win bragging rights, but in my many decades on the job, I’ve never heard one that changed the landscape in real-time.

Our words have consequences. Noble advice requires discipline and credibility. If what you prefer is bar talk, let me know and I’ll tell you why I think the Dodgers lost the last two World Series. I can’t imagine anyone in Dodgers management asking my opinion on that. Why would they seek an opinion that didn’t matter?

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Image: Pixabay

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Are Americans Happy?

Uber drivers can surprise you. They can shake up your thinking. They can get you to pause and reflect differently on the day.

A recent early-morning haul with an Uber driver to what I knew would be a long and unpleasant meeting did just that for me. The driver was an Ethiopian immigrant who had been in the United States for about a decade. He and his wife had come here for a better life. His two children were born here.

At first he was quiet, presuming I didn’t want any conversation at this hour. When the freeway traffic slowed our progress, I started to draw him out a bit. I was glad I did.

His basic sense was that America was filled with unlimited opportunities for anyone who wanted to work hard and apply themselves. The ability to make money here—legally and with relatively few logistical obstacles—was virtually unlimited. He actually loved being an Uber driver the past five years. He had control over his time, could spend time with his family, and while the income he earned was modest by American standards, he felt good about the quality of life it allowed him compared with his earlier years in Ethiopia, where money and opportunity were scarce.

What he didn’t understand was why so few Americans he met were happy.

To the contrary, he found most of the Americans he encountered unhappy. The people who rode in his car, no matter how well dressed or where they were going, largely seemed unhappy. The people he saw shopping in WalMart, with all the abundant product offerings on the shelf at such low prices, seemed mostly unhappy. When he took his children to school, which was free, most of the children and parents he encountered seemed unhappy.

He wondered why.

While he wouldn’t trade his life in America for any chance at a permanent return to Ethiopia, he shared that in his younger years, whenever he walked down the road, he would smile broadly and wave hello to everyone he passed, known to him or not. He said he tried that when he initially came to this country, but people looked at him like he was mentally unbalanced, so he stopped.

He told me in his village if someone didn’t come out of their home for a few days, it was normal to knock on the door and see if that person was okay. If they were sick, it was normal to ask if they needed anything from the market and to get it for them without asking in advance for payment. He said to do that here might land him in jail.

He told me when anyone in the village had any good fortune, the entire village would celebrate, and the person who enjoyed the good fortune would be predisposed to share it in small ways without anyone asking. He said when he moved into his current neighborhood, the advice he received from previous immigrants was to keep to himself, let neighbors be strangers, and not to expect to give or get much of anything from strangers.

His conclusion after a decade in the United States was that it was indeed a rich nation of financial opportunity, but with financial success of any level, happiness was not part of the deal. His promise to himself was to put happiness first, and anytime financial gain would compromise it, to put the need for joy above the need for more income.

It was a curious but not unfamiliar conversation that served as an ironic preamble to my next eight hours in a conference room with extremely large numbers being floated around various outcomes to a dispute, and not a single person smiling for the entire day.

I don’t actually think about this a lot, because I haven’t been taught to think about it a lot. I have been taught to work hard, to compete, to give my all at all times, to be respectful of the law, but to be wary of all opponents who might unfavorably tilt the apparent zero-sum game of financial haggling.

I do agree there is something very American about this. We were a country of underdogs that became a nation of global leadership. There is a Puritan work ethic we instinctively embrace that dates back to the first freezing winters of our original colonies. Sacrifice for the future is a mostly shared American value, and our popular literature seldom misses a beat in reminding us that winning is everything.

For many Americans, winning is who and what we are, what we aspire to be, and its cost is a necessary evil, a byproduct of the commitment it takes to be the very best at whatever we set out to do.

Are we happy? I am sure many of us are, and my driver from Ethiopia just hasn’t had the chance to meet you if you are.

It may be worth considering some mounting evidence to the contrary.

We are approximately 5% of the global population.

We generate more than 20% of the world’s total income.

We consume upwards of a quarter of the world’s natural resources.

That is a disproportionate share of global wealth that should be making a lot of people happy.

Our citizens own 40% of the world’s guns.

We consume 80% of the world’s opioids.

We incarcerate 25% of the world’s total prison population.

We have over 1000 active hate groups whose only point of validation is to buy into the lie of their ordained genetic superiority.

Does that sound happy?

No matter what we have, we seem to want more. We are a consumer society. Marketers like me helped make us that way. The problem with consumerism is that it has no logical end. If you have an antiquated iPhone 8, you are meant to want a reconceived iPhone 11. You’ll stare at it just as much, but it will have all the new features you think will make you happier. The stress created by having to pay for it is simply a factor of the replacement value.

Although we have all that wealth collectively, we embody income inequality almost as a leaderboard to remind us of the winners of the zero-sum game. We invented the 1%. Instead of trying to work it toward 10%, we are working toward 0.1%.

Too often I think we forget that we weren’t always this prosperous. Prior to the 20th century, we were a nation that barely survived its own Civil War, the bloodiest conflict in American history. We managed to prevail from two subsequent world wars in part because our continental homeland was not invaded.

We emerged after the Second World War as an industrial power with disproportionate military might and a shared conviction to democratize individual earning power. We enjoyed enormous quality living benefits in this brief window that globalization is now spreading more evenly around the planet.

Any notion of this as entitlement is ill placed. We were clever, innovative, opportunistic, and hard-working. The stars lined up behind us. The turnaround in our fortune was epic. I wonder what we really learned from that unparalleled shift in fate. Humility doesn’t seem to make the report card.

We discovered and celebrated optimism as core to our shared values, but did we protect the essence of its desired outcome—the pursuit of happiness?

I don’t see people in public places smile a lot, or visit the neighbors they don’t know, or wave joyfully to strangers on the street. I could be a little isolated, and I am sure there are many of you reading this who will disagree. If you are surrounded by happy Americans, do you think you are the norm or exception?

Maybe the notion of being happy is the problem itself. Perhaps it is antithetical to our nation’s DNA. If we presume that’s the case, and most of us aren’t going to be truly happy in America no matter what we achieve, perhaps there is another aspiration we can embrace.

Instead of trying to be happy, which is a long way to reach from our present core, maybe we can just be more appreciative of the opportunities around us.

I’m not suggesting a Pollyanna happy dance, given the vast discrepancies in our economic and social culture. I’m wondering if it is possible that, like the Ethiopian immigrant I met, we can identify a perspective around an appreciation for whatever benefits might be coming our way.

It could be as simple as relying on the descriptor “more”— that we can be ever so slightly more appreciative of what we have and still keep grinding away at the hardships of our reality. The ramifications around empathy, privilege, and life satisfaction would seem unlimited. We might even begin to understand the inescapable realities of globalization.

Is it possible that Americans can be more appreciative?

I really don’t know. I think I’ll ask my next Uber driver.

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Photo: Pexels

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Paul

I keep thinking I’m going to run out of things to write about The Beatles. I keep proving that notion wrong, at least to myself.

I recently enjoyed the final night of Paul McCartney’s Freshen Up Tour. He played to about 50,000 fans at a sold-out Dodger Stadium, where I last saw him five years ago. In fact, I included the setlist of that previous concert in the appendix of my second book, Endless Encores.

My key observation then was that Paul was as committed to his new music as he was to his historic catalog. That is what has allowed him not only to stay in the game for six decades, but to remain at the top of his own game—that constant hunger for reinvention. That is what has made him not just an artist, but a legend.

I had a new observation this time, partly about us, and partly about much more than us.

We are aging through time. These songs are becoming a constant.

Our memories are a snapshot in time. These songs bridge those snapshots.

We are temporal, driving the arcs of our lives. These songs are a continuum.

We will not be here forever. These songs could be.

These songs are ours to enjoy, but they don’t belong to us. They don’t even belong to Paul or The Beatles. They belong to the world.

These songs are universal. They bring us together. They make us happy. They make us remember.

We connect the dots of our life’s timelines from song to song, and in the moment of a single song played back at various points throughout those long and winding roads.

I remember first listening to “Sgt. Pepper” as a child and it takes me back to the record store where I bought the album. I remember first listening to “Band on the Run” as an adolescent and I am back in the hallways of school. I remember first listening to “Here Today” and I am transported to that sad December day when I was in college and John was murdered.

Each song fixes a moment in time that is never erased. Sometimes these moments get back-burnered for a while, but then the associated song reignites our memory. It’s a visceral reaction. It cannot be preempted.

Then there are the songs that pop up all through our lives. I remember “Blackbird” when I initially tried and failed to play it on my first guitar, scratching up my copy of The White Album with each needle reset. I remember hearing it at a New England rally protesting the war in El Salvador. I remember hearing at it the memorial service for a dear friend who loved The Beatles and left this world much too early in his own life. Whenever I think of the ceaseless work we still have to do in civil rights, I hear the lyrics in my mind: “You were only waiting for this moment to arise.”

A single song can traverse the entirety of our lives, inspiring one emotional reaction in our youth, an entirely different response in adulthood, and something even more profound as we continue to age. That’s an awful lot of punch for three minutes of commercial composition. Call it the miracle of creativity. Maybe we’re just very lucky to be in this audience.

Is this somehow unique to Paul, or even to The Beatles? Of course not. We all have our own take on the soundtrack of our lives. Yet sitting there in Dodger Stadium far from the stage but genuinely close to the music, my mind wandered from here to there and back again.

This night’s setlist spanned the entirety of an impossible 60something year career. All those perfect songs held me in the moment and connected the dots of my own journey. The songwriter’s inspirations became my timeline and all of our shared history.

In a single performance, all these songs come together in a temporal theme. We connect the dots of our lives in the collision of moments forced into relevancy. Sadness, joy, loss, love, babies born, children grown, the progression of our careers, the paths of our relationships, generations of sharing—it’s all there in the continuum.

For the performer on the grand stage, it’s his life’s work in stunning summary. For those beyond the proscenium, it’s pure accessibility, sheer singalong joy, and dancehall madness.

At the end of the show, Paul thanks us because we are one with his brilliant talent. We are part of it, and now we pass along the music to others who will not know The Beatles as more than a story. They will not see Paul play live. They will only know it is real because of the continuum. Their memories will replace ours. That is the continuum. It is why art is more permanent than we can ever imagine.

John Lennon is gone, but the songs remain.

George Harrison is gone,  but the songs remain.

George Martin is gone, but the songs remain.

Ringo Starr plays two songs live with his former mate, perhaps never again, and the songs remain.

Paul McCartney at age 77 puts on a three-hour rock show without a break that reminds us who we were, who we want to be, who we want to be with, and who we still can be. We connect the dots of our lives through his lyrics, rhythms, and melodies. There is something eternal about that.

Not convinced this is a form of magic that is as rare as it is tangible?

Listen again to the songs. Just listen to the songs.

This is awe.

Paul reminded us not to wait past the point of no return to say what needs to be said.

There’s one person I need to thank for bridging the continuum that is the almost six decades of my life.

His name is Paul.

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Photos: Bruce Friedricks