A Wright Brothers Moment

Like most business leaders these days, I am obsessed with the rapid evolution of artificial intelligence. Not a day goes by without the promise or threat of AI dominating the headlines. There is insurmountable prognostication from pundits on all sides of observation — thinkers, doers, computer scientists, investors, executives, academics, journalists, policy-makers, and just regular folks — about where AI will lead, with or without direct human control.

As always, my core belief is that technology advances faster than our ability to understand its social implications. This is also another one of those situations where it is impossible to say if anyone can paint a clear and true picture of what we’ll see on the road ahead, be it five, ten, or a hundred years from today.

This for me has become a Wright Brothers moment. What I mean by that is trying to imagine what the Wright Brothers might have thought about where their first powered flyer might lead in the ensuing hundred years. Although they understood the potential military applications of flight, they couldn’t have imagined the 37-hour round-trip path of the recent B2 intercontinental bombing mission. They couldn’t have imagined commercial flights filling up daily at relatively low cost with endless travelers. They couldn’t have envisioned space travel with or without humans to the moon, Mars, or beyond our own galaxy.

I’m familiar with the Wright Brothers story as it was foundational to the first storytelling project I joined to bring to life in technology, a very early computer game called Wings. That game followed the life of a young pilot in World War I, an extremely rudimentary military use of aeronautics long beyond the imagination of the innovators Wilbur and Orville Wright. The success of the Kitty Hawk biplane experiment in 1903 led to armed aircraft and pilots fighting each other in flight a decade later. That was an early twentieth-century sign of how fast technology would evolve from concept to unplanned implementation.

The more I study AI and approve early-stage projects where it is being applied to our business, the more I am convinced we are in a Wright Brothers moment. Virtually no one reading this blog will be around in a century to either say “I told you so” or gasp at the outcome of where machine learning, large language models, generative AI, or agentic adoption will take us. It would be like the Wright Brothers on that remote North Carolina beach envisioning a frequent flyer program and pre-ordering their inflight meal — or trying to picture an aircraft carrier at sea, or a massive rocket lifting into the air and landing again on its base.

Futurists may try to see through a crystal ball, but we all know that’s mostly a fool’s errand. What we may think the history of science will bring and what it actually delivers are almost impossible to reconcile within a lifetime, let alone beyond a lifetime.

I felt similarly when I bought my first personal computer in the mid-1980s at the beginning of my career, mostly to use as a word processor. That was a few years before a small team of collaborators built that WWI game called Wings. In those few years following the first monochrome monitor on my desktop, we created a brightly colored rendering of a three-dimensional flight simulator at extraordinarily low cost and sold at a similarly attractive consumer price point. I thought to myself, where will this exponential compounding take us in the tangible decades ahead of me?

The quantitative advances in processing instructions were already staggering. We had just bought new computers with 20mb hard drives and the Holy Grail of local storage appeared to be CD-ROM. That was before the commercial internet, before broadband, before widely available cellphones, and long before any kind of advanced mobile device in your hand that could access and display unlimited high-definition video. No one could have pictured an iPhone, not even Steve Jobs.

All of that pales in comparison to what I think AI will bring. I’m trying to envision the world in a decade, in two decades, which hopefully I will see. A hundred years from now, what will be the human experience? What is the equivalent of boarding a plane with 400 other passengers for a flight of several hours across an ocean and hoping to get upgraded versus waiting in line at a port hoping to find passage on a steamship for a week or two of unsteady seas?

Together we are sharing a Wright Brothers moment. We’re on a windy shoreline, staring in awe at an ingeniously designed, materially fragile, heavier-than-air, modestly motor-powered, fancy bit of kite architecture, equipped to carry a single passenger off the ground for about 12 seconds.

What this means is that we are about to fly.

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Photo: Pixabay

Rage On

It’s a strange way to end a strange year.

About a decade ago I wrote a book about an internet uprising in support of a pair of unlikely criminals who kidnapped a pair of executives after accidentally killing a businessperson during the abduction. In hindsight, it’s a bit eerie given current events.

The book is called This Is Rage. It’s a novel of outlandish observations and counterintuitive character behavior I assembled from a career in technology and media. Much of the underlying ethos had been eating at me in repeated cycles. My goal was to paint in the extreme, to bridge the dying days of old world communication with the uncharted future of a world without filters. It was meant to be outrageous, plausible only at the fringes, a look into events that possibly could happen, but held resonance more as a cautionary tale than a slice of life.

I knew the premise was plausible because I’ve been a student of the commercial internet since it entered our lives. I watched it bring out the worst in people, particularly behind anonymity, but also the ways uncontainable sentiment could be exploited by businesses, politicians, and other special interests. I knew the events could spin out beyond the control of those seeding them, while a clever few would convince themselves they could harness the battered convictions of those who felt forgotten.

I meant it as satire in the spirit of Tom Wolfe. In the years that followed, the line between satire and reality began to blur. Then one day, it seemed to me the line was gone.

Skits on Saturday Night Live and news headlines often became indistinguishable. Something called fake news became identified as unreliable information emerging from unconfirmed sources that took on snowball effects with implied credibility. Just as we got our heads around the notion of fake news, it became an easy label for anything someone didn’t want to believe. Deepfakes, videos that appeared to be evidence of real activity, were revealed to be manipulated images edited for effect without regard for truth. The act of lying was sometimes referred to as alternative facts.

Imagine that, alternative facts as a reality we should consider.

This confluence of powerful, widely distributed technology and internet anarchy has exceeded most of what I imagined, yet the one storyline I hoped was long into the future no longer is. While I anticipated the fiery populism most often expressed with unchecked anonymity, I held the belief that human character would nonetheless gravitate toward a sense of justice. The stretch in my satire was that in fully unrestrained expression, a villain could in the public eye become a hero. This to me was a bridge too far, and that if a movement began to form in that direction, the goodness in us would win out. The failings in our logic would become uncomfortably apparent.

I was wrong. Today the headlines tell us popular sympathy can align behind a villain if the circumstances motivating a crime are deemed by spiraling opinion somehow more pernicious than the crime itself. It was impossible then and it is impossible now for me to believe a vote of internet emotion can take the side of the criminal who murders an insurance executive because he finds the victim’s business unethical. I say it is impossible to believe, and yet it is reality.

How did we get here? As I have written so many times before, the implications of the technology weaving through our lives takes its toll whether we understand it or not. Our ability to digest the psychological impact of technology can’t keep pace with the deployment of its power. We use the internet freely, we express ourselves in whatever form of truth we believe is appropriate, but the ability to decipher how our behavior is being altered eludes us as individuals and in the collective.

There are no alternative facts unless we allow them. Fake news is not a convenience unless we allow it be. Villains are not heroes unless we allow them to be.

There will be more rage, I am assured of that. People are angry, confused, and sadly turned against each other for the gains of those who fuel the rage. While we are free to express ourselves without restraint in anonymity, it’s hard for me to think of that as freedom when we could be empowering each other with shared values and vetted knowledge.

We don’t need to hide behind falsehoods. If we are made to feel afraid for saying the emperor has no clothes, we need to rediscover the courage to stand ahead of the herd. Transparency may prove increasingly challenging in a world gone mad, but actual facts are available if we commit to the work of identifying them. Argue with data and a passion for clarity over impulse.

It is a privilege to write for you, and I believe I have one at least one more book in me. Before I get to that, I am going to have to come to terms with what is meant by satire, and whether being predictive has any value at all. Irony is only a teacher if the comparisons we attempt are rooted in decency that is broadly recognized.

As we begin a new year, remember that there are facts worth unearthing, unsung heroes all around us worth celebrating, and plenty of villains playing out schemes to convince us they are worthy of trust. I’ll finish the year on a thread of optimism and say that together we can separate a worthy example from a fabricated manipulation. The choice to offer applause only when it has been earned remains at our discretion.

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Image: Pixabay

Days of Empathy

Recently I was reviewing a difficult business situation with one of our company’s top problem-solvers. The challenge he agreed to tackle was similar to another he had turned around, and I asked him if his approach was likely to follow the same course. He is a thoughtful fellow with strong character and an abundance of pragmatism in his toolbox. He suggested he would focus without excuse or interruption on the situation with objectivity, creativity, and community.

“It sounds like you’re leading with empathy,” I said.

“If I understand what motivates the people I need to help this team realize its potential, then I can help them understand how critical they are to the solution,” he answered. “They have to believe we all can win together, which starts with me understanding what winning means to them.”

The two of us agreed that embracing empathy didn’t mean letting down standards, compromising expectations, or being less demanding of excellence. It meant listening before acting, considering perspectives beyond our own before being decisive, and building bridges where shared values around attaining goals became foundational.

Sometimes the most complex concepts come down to a simple idea. In this case, that idea was about caring for the talented people who would join us in our work to truly align their aspirations with our success.

Once again, that sounds like empathy. It occurred to me how broadly that notion applies to so much that is happening around us.

The Maui wildfires have been devastating. I feel a particular connection to this community because I spent some time in the Lahaina area in my younger days. The losses people have suffered are impossible to quantify. While the news reporting has done an adequate job of conveying the expanse of destruction, we know that all too soon the news cycle will pass and the next natural or manmade calamity will capture the headlines.

The people of Maui will be in need for years, rebuilding their homes and infrastructure, but also attempting to make some sense of the senseless and find a path to healing. Many of us are donating to the disaster relief effort now, but what happens in six months or a year when only the initial steps have been taken to recovery? Will our empathy remain?

Thousands of writers and actors have been walking the picket lines for months, hoping their unions will find a way to reach an agreement with the entertainment studios that employ them. I have also been down this path, again in my younger days, and I know that no strike goes on forever. Both sides will find a way to settle the disputes over participation in earning power and critical artistic rights threatened by emerging technology, but I wonder if this extended work stoppage could have been abbreviated by the application of empathy in the minds of those negotiating.

I don’t think that’s an unnecessarily idealistic approach. The business loss of a shutdown is similar to the collapse of a family budget that may never be recovered by the agreed terms of a new operating model. Opportunity cost is often lost forever. Could empathy not reveal that dollars lost by all sides during a stoppage might not be worth the long wait for a mutually unsatisfying resolution?

I think a lot about our customers these days trying to manage their family budgets. For so many of them, value in the products they buy is less about being a clever shopper than making necessary tradeoffs in how they stretch a paycheck to the end of each month. The often obtuse reflections of the Federal Reserve about balancing interest rates with inflation can provide little guidance and less comfort to families wanting to provide the best they can for themselves with the precious dollars and credit seldom adequate for the kind of broad prosperity our economic policies purport to address.

A little empathy here could go a long way, not in the political proclamations of those who seek their own gains, but in comprehending the underlying engine of what constitutes value creation in business. A satisfied, well-treated customer is at the heart of all economic success. That may also sound idealistic, but any tone-deafness in remembering how bills at a company get paid may cause that company to unwind ahead of its time. Empathy for customer needs may not be item one on your weekly staff agenda, but there are few other success factors more easily understandable or ripe for reinvention

Empathy in problem-solving, empathy for those suffering sudden devastation, empathy in negotiation, empathy in policy-making and business enterprise — starting to see a pattern? Take all the noise and polarization that is blocking success and start by looking at the conflict through the eyes of another. Perhaps the path to innovation will take a sudden turn in a more promising and mutually beneficial direction.

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Image: Hawaii Community Foundation

The Uplifting Wisdom of Fred Smith

I recently enjoyed the privilege of participating in a small group online discussion with Frederick W, Smith, the founder and longtime CEO of Federal Express. Imagine being at the helm of a global disruptor like FedEx for an uncanny five decades. Think someone like that might have a few things to say about the life and times of business, society, and learning? You might be as surprised as I was about the big ideas he would most want us to embrace.

Legend has it that the initial business plan for FedEx emerged from an economics paper Smith wrote as an undergraduate at Yale University, describing the need for a reliable overnight delivery service. He best remembers receiving a grade of C on that composition. That idea grew out of his experiences as a young pilot, occasionally offering to deliver important packages for New England technology companies that he would carry in his personal travels.

Equally important in the formation of his character was a four-year stint in the U.S. Marine Corps commencing in 1966 where he received officer training and served in Vietnam. “Yale taught me to think, and the Marines taught me to do,” notes Smith in shaping his vision and leadership of FedEx, which he founded in 1971. The company began regular operations in 1973 and just celebrated its fiftieth anniversary. Smith has transitioned to executive chairman but is every bit as engaged in the company’s direction as he was at the outset.

Early market studies confirmed Smith’s thesis that there was an enormous opportunity for an integrated global delivery network that would be realized by harnessing the power of transportation machinery and sophisticated data systems. He took on the daunting task of merging the capabilities of technology with the mapping of logistics, bringing together physical assets and mathematical calculations on a vast scale. He knew that building this kind of network was a frontloaded bet, but that once established, the barriers to entry of challenging that network would create both a competitive advantage and a trusted brand among customers.

Today that network generates $90 billion in annual revenue, employs 550,000 people plus another 150,000 contractors, moves 16 million shipments each day, operates in 5000 locations in 220 countries, manages 650 planes, and coordinates 210,000 vehicles. FedEx accomplishes this through endless innovation, precision execution, and constant reinvention.

What can we learn from an incomparable entrepreneur, celebrated business leader, and caring philanthropist that might be even more exemplary than an indefatigable work ethic? My key takeaway from listening to his carefully chosen words is that humility is a choice, and Smith embraces humility not just as a core personal value, but as a motivating force that drives him to an always improving game. “The world does not begin with your birth,” he reminds us. “There is much to learn in studying the thinkers who came before you.”

Given the ceaseless advances in information technology, Smith believes it is the CEO’s job to stay immersed in the evolution of change management. In addition to the legally required standing committees of a public company’s board, he has found it essential to maintain a carefully identified technology advisory committee well versed in applied science beyond his company’s core competencies at any time to make sure those technical abilities become core competencies.

He also makes it a point to stay close to senior military leaders both formally and informally for their deep understanding of complex systems and human motivation in urgent circumstances. He has reciprocated over the years serving on key government panels and presidential commissions to help bridge the gap between private business and government, share emerging ideas, and offer his hard-won knowledge as a quiet contribution to public service.

Smith is now keenly focused on embracing the fast climb of artificial intelligence, yet another strategic inflection point both in the growth of his company and the world at large. The threat of cybersecurity has always loomed large on Smith’s short list of key concerns around systems risk, where he sees generative A.I. both exacerbating the problem and potentially forging a path to workable responses. “It will help remove the friction of international customs,” he suggests. He is also passionate about carbon capture, driving FedEx to a carbon-neutral future not just because it is the right thing to do for the environment, but because the companies that get there first will enjoy ongoing business advantages in proving models with measurable returns on investment.

The culture of FedEx remains focused on innovative practices as a competitive platform that is rooted in the company’s founding and ingrained in the necessity of proactive thought leadership. Not surprisingly, he is obsessed with teamwork and team accomplishment over individual ego and achievement. “You’re not the smartest person in the world, be humble,” he reminds us. His observations of multidisciplinary success in business, military, and government enterprises reinforce his championing of building and sustaining team dynamics.

Smith is concerned that people are now spending so much time behind video screens that their sense of reality is being distorted by inadequate forms of communication. “Thinking behind screens” does not bridge viewpoints or bring people together. He observes in social media that it creates “a place where outrage has found a business model.”

Now, about that lasting wisdom: Here’s where Smith brings down the house with his clarity of life’s lessons and unassuming purpose. Staying on the edge of technology and reinvention no matter one’s current success is more tactic than strategy for this highly accomplished individual. What is core to Smith is his embrace of mortality as a further reflection of humility. “Life is short and it ends, the clock is ticking,” he advises. “Don’t get all wrapped up in your personal self, that’s a very unhealthy thing to do.”

What is key to reminding us of our humanity in his worldview? “Maintain a sense of humor, because life in many ways is absurd, and you need to be able to laugh at yourself.” Smith clearly understands irony, has seen his share of farce, and with sporadic investments in the arts, knows a funny story when he hears one.

There you have it from one of the most successful innovators of our time: be humble, remember your mortality, and don’t lose your sense of humor. I would never have guessed that’s what I would take away from this conversation, but how delighted I am to have experienced such a treasure of actionable advice. Fred Smith understands leadership by example. Humility is evident in his journey, mortality is certainly at hand given these reflections, and if you listen at length he might just make you laugh.

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Photos: Pexels and FedEx.com