Desperately Needed Now

Last month I wrote about the value to be found in breaking through the noise all around us. For many readers the question remains: What do we need to better focus on actions that matter?

At the same time so many of the prior norms we may have taken for granted have deteriorated, I’ve had the joy of watching several business teams succeed. I continue to study closely how they are doing it, how they are staying focused, how they are transforming adversity into moments of triumph. There are commonalities in these observations that I hope become more accessible as we make our way through our national election and look forward to recovery from this awful pandemic.

What I am suggesting may sound like getting back to basics, but when those basics escape us, it can only help us to recognize the kind of leadership that allows us to traverse hurdles rather than be consumed by them. Here are three basic rebuilding blocks I think are helping the people I see emerging from crisis stronger—three basics I believe are desperately needed now.

We Need Confidence

We have to believe our concerted actions will get us somewhere. If we are asked to sacrifice we need a reason. If we are asked to embrace a plan, we need to understand the components of that plan. If we are told certain tactics will help us achieve a strategic goal, we need facts that support the premise of the actions we are asked to take.

When we are given specific examples of the kinds of masks that will protect us, we hear in those specifics a well-reasoned recommendation that is worth following. When we hear from historians that mail-in ballots have been used without measurable distortion since the Civil War, we know we can trust the results of an election with their expanded use in a time where location-based polling places are difficult to staff. These are simple examples where demonstrated expertise reinforces our confidence.

Curiously enough, it is precisely the twisting of confidence that lets a con artist win the day. The root of every “con” is the abuse of confidence. When we put our trust in leaders to help us navigate our way out of turmoil, we can be led to safety or over a cliff. There is always a risk in ascribing confidence to an unworthy teller of tales, but without confidence in testing the path of an outcome, what real hope do we have of escaping the status quo?

We crave confidence, and while skepticism is a healthy ally in committing one’s trust to another’s vision, it is incumbent upon us to sift through contradictions and congregate around a confident way forward. Confidence in leadership is the path to eliminating chaos, but only if that confidence is won nobly, with authenticity, care, respect, and a roadmap of trusted conclusions.

We Need Clarity

There is no progress without common ground. It is easy to argue about the many ways we differ. While those arguments may or may not ultimately resolve the most elusive issues of our world, we can’t go very far if we don’t agree on something. Clarity of both what critically matters and can be resolved is what lets us take a few steps together rather than remaining in place.

Sometimes I call this shared purpose. Other times I refer to it as consensus. In the fog of war, we must identify what can still be seen similarly and agreed.

I’d like to think we can agree in a battle-tested democracy that if we have an election and the results are certified, we can acknowledge the winner as a legally elected official. We may not agree with that elected official’s point of view, as is our cherished privilege in a democracy, but when the election is over, we must acknowledge the peaceful transfer of power as have past generations.

I’d like to think that if a majority of the nation’s foremost medical experts tell us that a fully vetted, FDA approved Covid-19 vaccine is ready for deployment, we can methodically proceed to adopt it, tempered by the recommendations of our own personal doctors. If we can’t achieve clarity around when the remedy to an ailment is ready for prime time, then we will stay stuck where we are without a way out.

I’m sure it isn’t lost on you that clarity and confidence are equally rooted in trust. Without trust that defines some standard of building consensus, we may be right to reject leaders and solutions, but the result will be ongoing chaos. That brings us to the need for each other.

We Need Connection

Zoom is not enough. Yes, Zoom and other forms of video technology are serving a meaningful role in bridging the gap where seeing each other in person used to be our norm, but it isn’t a substitute for the depth of human connection.

While I don’t think everyone who has been working from home will go back to commuting, I do wonder when I hear some people express they have lost little in not being together. I think about restoring confidence, about restoring clarity, about forming the kind of trust that lets us accomplish more together than we ever could individually, and I want to believe we can reinvent the many ways we connect.

When healthy circumstances allow, I want to see us back together at concerts, plays, sporting events, school recitals, art shows, favorite restaurants, and dare I say it, office meetings. Successful give and take requires nurturing. Brainstorming is powerful—it is the collective assembly of multiple points of view into the kind of shared purpose that creates our future.

Shared purpose? We get there through personal connection. Solving hard problems together? We get there through personal connection.

Endemic isolation frightens me. In the past week alone, I have learned of irreversible decisions individuals have made that might have been resolved otherwise were they not alone. Facebook is not doing much to resolve our differences. Twitter is a flyswatter we use on each other’s raw attempts at abbreviated expression.

How do I know we can do better at connecting with each other, at finding confidence and clarity? Because I am already seeing it in the worst of times with individuals I admire who are changing the world by deciding that matters more to them than being ground down by noise.

Make the choice to seek confidence, clarity, and connection. Ignite these basics throughout your community in leading by your own example—and as opportunity emerges, we might begin to capture the full potential of shared purpose. That inspiration is something we all surely need.

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Photo: Pixabay

Lost in Noise is Learning

We are so bombarded by noise at times it’s hard to think. The raging debates around coronavirus public policy, racial injustice, and the presidential election form a perfect storm of noise. A cacophony of this magnitude only naturally sends us to seek shelter from the storm.

Don’t give in to the temptation of numbness. Where there is noise there is a signal. Sometimes you have to listen hard for it, but it’s worth the effort.

Where there is crisis there is learning.

During the entirety of the Covid-19 crisis, my own company has been digging deeper into data, questioning every one of our prior assumptions, revisiting foundational convictions that have proven to be upended by circumstances. It’s been meticulous work, exhausting in many ways, but every bit of analysis has been worth the long hours of difficult discussion. Through a highly Socratic process, we have reinvented our business model for the better.

All of that has me thinking: What else might these crises be telling us? What else can we learn from the turmoil all around us if we don’t allow ourselves to hide from the rhetorical barrage?

Here are a few ideas penetrating my consciousness in the realms of global warming, trusted communications, and government core competency.

Everyone Doesn’t Have to Drive Every Day

I live in Los Angeles. I look outside and the air is clear. The freeways are empty. Coincidence? An accidental moment without significance? Perhaps that’s the case, as some have argued the temporal reduction in emissions and anecdotal benefits of fewer cars on the road, but what if it were sustainable? Could one of the answers to climate change be so obviously right before our eyes? I’m not a scientist with the credentials to make such an assessment, but I certainly would like the problem studied objectively.

Until a few months ago, we woke up daily with the habit of getting in our cars and driving to work no more questioned than brushing our teeth. It was just something we did. In no previous discussion of environmental distress did I hear anyone credibly propose getting more than half our cars off the road, because the proposition would have been a non-starter. Then one day a bunch of us stopped getting in our cars. Poof, just like that, we were working from home. We also got the commute time back for more productive work, and while I’m at it, how about all of those car accidents that stopped because people behind the steering wheel weren’t texting. We will go back to the office regularly at some point, but does it have to be every day, for every person? Not in my world. The benefits are yet to be understood. Let’s understand them.

Media Desperately Needs Reinvention

We don’t understand fake news. We don’t even have a common definition of fake news. Some of us define fake news as the biased reporting of a media brand. Others identify it as the blatantly false information peddled to the public for effect without fact-checking. I remain a fan of journalism and consume branded media daily with my own filter for accuracy, but my litmus test for truth will never be yours. Until we can agree on some form of objectivity, we will continue to debate the source of our information rather than the implications of the information’s validity.

This is not healthy. If we can’t agree on what constitutes an empirical fact, the clear and present danger to our decision making is likely to have a catastrophic impact. No source, however reputable, is without fault. The New York Times isn’t sure what belongs on its op-ed page. Facebook as a public platform of democratic exchange has become an unmitigated disaster in its inability to parse purposely placed disinformation in unending disguises, free or paid. Elections are won cynically on ad volume, fueled by cash, fueled by special-interest investment in yet more noise. We know we need journalism, but given how few people want to pay for it and how compromising its ad base has become, its business model has failed. Whoever reinvents this business model is going to change the world. I believe this will happen, because accurate information is not a luxury but a necessity.

Readiness Is Pragmatic

Perhaps my most troubling observation is how flat-footed the United States has been caught with the ramifications of the pandemic. Of course no one knew any sooner than late 2019 that Covid-19 could interrupt every aspect of our lives, but we’ve been around long enough to know pandemics exist. How could we have so few of the necessary medical supplies or personal protective equipment in stockpiles for such a calamity? How could we not have a clear chain of command between federal, state, and local authority? How could we shut down the nation for three months and not make strides on healthy measures to address the next semester of student education?

We are a pragmatic nation known to focus our vast resources on innumerable global crises throughout our history, but have we become so focused on the here and now that we aren’t paying enough attention to scenario planning and game theory? If we don’t think carefully about reallocating resources to planning for the unknown, the chances we will be struck down even harder by the next surprise attack would seem to be 100%.

Do yourself a favor: Tune out the noise, but tune in the learning. Opportunity is always around us if we muster the discipline to trade demoralization for inspiration. That’s how we get better.

The alternative is to stick with what we’ve got. I hope we’ve learned that’s not much of an option.

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Image: Pixabay

What Is Normal?

I have never given a commencement address. Maybe someday I’ll be asked. No, I’m not fishing, just pondering the opportunity to rant a bit in academic garb. Ah for the chance at an honorary doctorate of anything from anywhere! Okay, now I’m fishing.

If I were invited to give such a dignified speech this year, I think the question I might pose to students is:

What is normal?

Why that? Much of what I’m hearing these days is all about getting back to something called normal.

What is normal after the Covid-19 pandemic?

What is normal after three months of shelter-in-place directives?

What is normal after the brutal police murder of George Floyd?

What is normal after millions of people flood into the streets for weeks to protest against systemic racial discrimination and social injustice?

Maybe what bothers me isn’t so much the idea of normal as the notion of getting back to some previous state that is somehow better than where we are at the moment.

Perhaps we want to believe there will a new normal. In that new normal, would it be possible we could all agree on what would constitute a better normal?

Could we all agree that honesty should be normal, that we shouldn’t lie, particularly when the consequences to others of not getting the truth could be dire?

Could we all agree that believing in science should be normal, and in unforgiving matters such as health and safety, documented facts should triumph over manipulating opinions?

Could we all agree that exercising our right to vote should be normal, that in a democracy we are better served if every citizen votes, that it should be easy to vote, that elections focus on well-reasoned policy instead of lobbyist agendas, and that politicians seek office to be public servants where scandal and mudslinging take a back seat to critical issues?

Could we all agree that the unquestionable dignity of human beings should be normal, and that matters of race, ethnicity, gender, faith, sexual orientation, and age have no place in one person casting judgment on another?

Could we all agree that acknowledging life as precious should be normal, that empathy is preferable over insult, that competition can make us better when we all play by the same enforced set of rules, that learning is preferable to ignorance, that opportunity is unequally distributed and a more level playing field lowers the barriers that help us pursue our dreams?

I suppose that might be a new normal, even a better normal, but I doubt a vast majority of us could agree on the details that constitute that level of agreement. It’s not something we can go back to, because it’s not something we ever had.

So what is this normal we’re thinking is just over the next big hill, after the coronavirus vaccine is widely distributed at low cost, every racist criminal who has committed an atrocity is prosecuted, and national unemployment returns to 3%?

Would it surprise you if I suggested that the new normal will not be dissimilar to the prior normal?

That normal is likely to remain turmoil.

Remember, this is a warm-up for a commencement address. I have to make a critical point you are supposed to encode as part of an inspirational framework for the many difficult choices you will face for the next five to eight decades.

That’s my point. Normal is turmoil.

Notice I didn’t say that form of normal is good. I just called it out as real. Turmoil came before us. We are in turmoil now. When this turmoil is behind us, there will be more turmoil. I didn’t invent it. I’ve just lived it.

Turmoil is normal because we live in an age of enormous change. Change is also normal, but most people really don’t like change. They say they do, but they don’t. Change is unsettling. Change forces us to embrace new norms. A normal reaction to change is turmoil.

Another word for turmoil is volatility. If you invest in the stock market, you have likely learned that volatility is not the exception, it is the norm. Certainly there are periods of trading calm, but the truth is the market is wildly volatile. If you put your money into equities and haven’t braced yourself for seismic fluctuations, you have either deceived yourself or been deceived. You can’t control or predict market fluctuations. No one can. Before any strategy of diversification matters, you have to decide if you’re in or you’re out.

To the extent we have acquired any form of assets, we have the choice to get in or get out of investments, to accept or reject the upside or downside of the norm of volatility.

We don’t have that choice with everyday life. We’re stuck with volatility.

Why would my commencement advice be to ready yourself for perpetual turmoil? I haven’t the intellectual authority to examine the realms of good and evil as states of nature one way or the other, but I will be so bold as to embrace the notion that progress and reform are directionally consistent. We may not follow a linear path of questioning all that has come before us or how to address it, but the state of upheaval that erases former ills and allows us to tackle the next set of falsehoods repeats itself generation after generation.

It’s usually messy. It’s usually painful. You can wish it were otherwise, but there is scant evidence to prove that it’s not.

I don’t believe anyone said it better than Dr. King: “The arc of the moral universe is long, but it bends toward justice.”

The same can be said for science. We are going to be wrong way more times than we wish before we are right. Then when we are right, we are going to be wrong about something else. The trick is not to replace an established fact with an irresponsible opinion while we are wrestling to replace a terribly concocted opinion with a newly demonstrated fact. If any aspect of your work involves the proof or disproof of hypothesis, you know the path is about as linear as the tunnels inside an ant farm.

The question of trying to live with normal raises the question of what is extraordinary, the very definition of which is NOT normal. Yet in our dynamic, global, connected world, extraordinary events will continue to be our norm. Exponential advances in technology assure this.

No broadband internet, no working at home. No mobile phones with built-in video cameras, no catching a vicious cop in the act of murder and broadcasting the evidence. More technology is coming, folks. It’s all going to be very normal. If you don’t think it’s going to bring turmoil, I think I’ve lost you.

If you were graduating today and I had something that I could assure you would be true, it would be that all of the maturing years ahead of you will be filled with volatility. You are going to have to make a lot of decisions swiftly in response to turmoil. Precedent is not always going to be relevant, because precedent too often is going to be old-normal wrong.

Nimble thinking, quick thinking, flexible thinking, balanced thinking, and compassionate thinking will be consistently required to navigate this turmoil. Accepting turmoil as normal requires the essential skill of close listening and lifelong learning. Quickly separating noise from authenticity in order to process and respond to unknown situations is not a nice-to-have tool; it is an essential skill that must be honed.

Noise is the enemy. Facts are your friends. Sound evaluation and informed consensus-building are the building blocks of crisis avoidance and resolution.

Let me wrap up with a parting thought. Earlier this year, before this latest round of turmoil and while focused on the last (remember the ancient impeachment hearings?), I was at a social justice panel where the final question posed to one of the panelists was to offer a brief phrase of hope.

After a long pause, that panelist, an immigration attorney, suggested that her longstanding immersion in vicarious trauma has led her to some minor comfort in vicarious resilience.

Vicarious resilience. That was a notion I found both humbling and empowering.

Vicarious resilience. That was a notion I wanted to embrace.

This attorney represents refugees and asylum seekers stuck at the border facing endless obstructions. They never give up hope. She takes on their vicarious resilience and makes it her own to continue fighting the nearly impossible fight against all odds.

I have written a lot over the years about resilience, but not in that frame of reference.

If normal is turmoil, then our path through normal just might be vicarious resilience. Write that on the back of your diploma and remember it through your retirement.

Never give up hope.

Oh, and as Steve Jobs would say, one more thing:

Black Lives Matter.

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Photo: Pexels

Trust Is Not Negotiable

I’ve been thinking a lot about trust.

I’ve been thinking a lot about truth.

I’m trying to wrap my head around what I thought for fiftysomething years were the basics: If we’re going to climb a mountain together, we have to agree on what mountain we’re climbing, where it is, are there airports nearby to get in and get out, has it been climbed before and under what circumstances—you know, the facts.

We won’t necessarily know the exact temperature at the top, the weather patterns tomorrow or the next day, the precise condition of the trail at every turn, those sorts of variables. There are always unknowns ahead of us that we’ll discover together, but if we can’t start on the same page, how can we possibly agree on plans to address the unknowns?

I find these days truly unsettling, not just because there is a debilitating health crisis before us, but because I don’t have enough trusted information to know what the crisis is and the ability to share in that belief set collegially with a vast majority of the population.

We are confused. We are bombarded with conflicting information. We are scared, anxious, and divided when we need to be informed, building consensus, and united.

How do we address monumental problems when we have little idea what we can believe?

In the age of the Internet, with the ability to share more factual information globally than in all of history, we are mired in noise.

How do we navigate a crisis and ask people to make personal sacrifices—not the least is the temporary surrendering of certain personal liberties—without a unified voice in leadership speaking with sound judgment and reverence for the impact of expert advice?

To me, the deepest impact of the Covid-19 pandemic beyond the tragic loss of human life remains the nagging head fakes that cause me to have no idea what to believe.

Contradictory information is not just a health concern. The unrestricted blending of fact and speculative opinion can undermine our entire economy. If truth blows in the wind, if we have no idea what basic financial information constitutes truth, how can we wisely invest? How can we guide careers? How can we effectively build plans for our future?

Trust and truth are not just about bidirectional knowledge transfer or multi-directional pollutants of critical exchange. Once we accept the notion that lies will be lies and are simply part of the fabric of sharing a planet, we effectively invite opportunism and exploitation as normal behavior. Today there would seem almost nothing that surprises us in lowering our expectations of those whose paths we may cross.

As quickly as the novel coronavirus was becoming a national emergency, some of our fellow citizens took it upon themselves to empty stores shelves of toilet paper, hoarding for themselves rather than caring about the needs of others.

As soon as hand sanitizer became scarce, many sellers of it started price gouging. Even though we have laws about profiteering in crisis, even though it is a purely inhuman act, they did it to extract obscene profits, to hell with the ongoing trust of their customers.

Earlier this month it was revealed that an international criminal operation was filing fraudulent unemployment claims in the United States. Congressionally directed funds meant to help people became the target of a scam. My own company saw one of the first fraudulent claims.

With so many people working from home, phishing and identity theft are on the rise. Credit card fraud is escalating. Fellow human beings see upside in the confusion brought on by the rapid adoption of technologies meant to connect us. Instead they would steal from us.

We are parroting unseemly behavior. We hear lies coming from our foremost leaders. Somehow that becomes permission to follow suit. Self-interest becomes justified and paramount. What we allow we let spread.

Why is all of this bothering me so much, beyond the underlying sickness it unmasks in our global community?

I am a brand builder. The basis of a brand is trust. A brand is a promise. Without trust in a brand, most products become random commodities. The balance of price, quality, and service is reduced to the lowest common denominator. Without brands, we don’t have customers, we have transactions. That is a pure downward spiral in economic viability.

I am also a business leader. When I say leader, I only can apply that descriptor in as much as people choose to follow me. Certainly I can impose hierarchy and insist on the power of authority. If you have ever managed creative people, you know how far that will get you.

If all trust is gone, then I have to assume trust in me is gone. If all truth is gone, I can’t expect anyone to believe anything I say is the truth. A complete lack of credibility in the chain of command is the fastest path to chaos in business I can imagine.

So yeah, it’s personal. If the societal fabric is unwound by manipulation and cynical agendas, my efficacy is also tainted. If you don’t trust my brand, you won’t be my customer. If no one trusts my direction, I can’t do my job and I will have no product to sell.

Is every detail in a company always able to be posted on the side of a cube wall? No, certainly not, there are all kinds of trade secrets and human sensitivities that merit protection. I am not particularly a fan of radical transparency. It sounds much better than it is and I have seldom met colleagues with the pure objectivity to pull it off.

Does it mean there is no way for us to walk down a path of honesty and clarity without a categorical imperative? If you don’t understand that there are shades of grey in decision-making that don’t cross the boundaries of trust, I’m not sure anything I’ve written here will be of value to you.

Integrity is a calling. It is a beckoning aspiration that molds and shapes behavior. Intention matters. Respect matters. Acknowledgment of consequence matters.

If you have shouldered the responsibility of executive leadership or brand stewardship, you know that once integrity is compromised, it is almost impossible to restore faith in a promise of any kind. We teach this to young children, why the smallest lie matters because it makes the next lie possible. Once you’ve lied or cheated and you’ve been caught, no one can ever be certain of your words again.

Am I giving up the fight against the absurd? Hardly. Am I done compromising around the notion of false equivalency? I’ve yet to compromise on values that are sacrosanct and I see no value dancing around an undisciplined contradiction that is empirically wrong.

We can’t let down our guard against emboldened con artists. The disease they spread will never have a cure.

Trust is not negotiable because truth is not negotiable. Talk yourself out of that and you have opted into the source of aimless unwinding.

Trust has to matter to you. Telling and hearing the truth has to matter to you. Commit yourself to demanding more of your own integrity, and one by one we might be able to rebuild our way out of unearned gains and stolen promises.

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Image: Pixabay