More on Social Commerce

Simple Definition of Social Commerce
by Paul Marsden
Social Commerce Today, November 17, 2009

Social Commerce is Much More than a Buzzword

However you want to define it, shopping is social. The network’s the thing. Inspire a dialogue, remove all barriers to exchange, and the community will do most of the heavy lifting. If it’s not interactive, it’s a soap box (pun intended), a very tough way to sell.