More on Social Commerce

Simple Definition of Social Commerce
by Paul Marsden
Social Commerce Today, November 17, 2009

Social Commerce is Much More than a Buzzword

However you want to define it, shopping is social. The network’s the thing. Inspire a dialogue, remove all barriers to exchange, and the community will do most of the heavy lifting. If it’s not interactive, it’s a soap box (pun intended), a very tough way to sell.


Social Commerce is Real

Prepare for Social Commerce
by Dianna Dilworth
DM News, December 29, 2006

The Mass is No More

Nothing is more powerful in moving someone from intension to transaction than the opinions and recommendations of your own community. What our friends and family say and think means an order of magnitude more than any paid placement. You just can’t buy this kind of endorsement, only inspire it.