Believe in these words.

Put your trust in the minds around you, the creativity of your team.

No 90% solutions. The world is filled with 90-percenters. Aspire to 100% or don’t do it.

No shortcuts. As Grant Tinker said, “First be best, then be first.”

It worked for Lee Iacocca. More than once!

The customer experience is Job Number 1.

Revere talent, respect customers, create value.

People, Products, Profits—in that order.